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Turning Competitor Data into Strategy: Best Practices in Managing the Competition.


CHAPEL HILL, N.C. -- How do market dominators manage the competition, rather than react to events in the competitive marketplace? The key to the solution is an empowered centralized formal CI structure that is supported by critical analytical tools and engages in constant communication, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a study - Managing the Competition: Turning Competitive Intelligence into Strategy - by research firm Best Practices, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, online at http://www3.best-in-class.com/rr423.htm . The study conducts an in-depth investigation on how the world's most respected CI organizations collect and act upon competitor data to manage the competitive landscape.

The study reveals tactics to advance CI impact employed by world-class organizations such as: 3M Pharmaceuticals, Abbott Laboratories Abbott Laboratories (NYSE: ABT) is a diversified pharmaceuticals and health care company. It has over 65,000 employees and operates in 130 countries. The corporate headquarters are in Abbott Park, Illinois, a neighborhood of North Chicago, Illinois. , Amgen, AstraZeneca, Bristol-Myers Squibb Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were , Eli Lilly Eli Lilly can refer to:
  • Eli Lilly and Company, a global pharmaceutical company
  • Colonel Eli Lilly (1839-1898), founder of Eli Lilly and Company
  • Eli Lilly (industrialist) (1885-1977), former president of Eli Lilly and Company
, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , GlaxoSmithKline , Kodak, Merck, Pfizer, Progress Energy, Roche and SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. . Specifically, some of the aspects examined by the study include:

--Structure - Comparison of centralized and decentralized de·cen·tral·ize  
v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es

v.tr.
1. To distribute the administrative functions or powers of (a central authority) among several local authorities.
 structures

--Information gathering - Tools and processes are critical for competitive information collection

--Communication of information and information use - Tactics used for disseminating data to key stakeholders and integrating recommendations into strategies to effectively manage the competition

The result of exclusive interviews with 27 competitive intelligence and marketing executives at 17 global companies, "Managing the Competition: Turning Competitive Intelligence into Strategy also details:

--Performance measurement systems

--Benchmark partner case studies

--Comparison matrix of companies' CI operations

"During difficult economic times, excellent competitive intelligence can be the differentiating factor in the marketplace," explains Best Practices, LLC Vice President Chris James. "Companies that can successfully gather and analyze competitive information, then implement strategic decisions based on that analysis, position themselves to be ahead of the pack."

Download an online summary of "Managing the Competition: Turning Competitive Intelligence into Strategy" at http://www3.best-in-class.com/rr423.htm . For more information, contact Susan Silverstein at 919-767-9251 or at ssilverstein@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations. For more information, call 919-403-0251 or visit http://www.best-in-class.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 18, 2004
Words:349
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