Turner Networks are First to Make Use of Symah Vision Inc.'s Virtual Signage Technology During Live Nationwide Transmission of the Goodwill Games on CBS and TBS Superstation.

NEW YORK--(BUSINESS WIRE)--July 30, 1998--Symah Vision Inc., a worldwide leader in real-time virtual TV sponsorship which has revolutionized the world of sports advertising, Thursday announced that for the first time in the history of the Goodwill Games, its EPSIS Boards technology for virtual signage will be used during the live national broadcast of the Goodwill Games on CBS and TBS Superstation.

The broadcast is produced by Turner Sports with the support of Charter Broadcast North America, a worldwide leader in broadcast production. During the live transmission, virtual billboards will display in real-time logos and IDs from Turner Networks including TBS, CNN, CNN/Sports Illustrated, the Cartoon Network and TNT.

During the beach volleyball events, the virtual signage discreetly appears on television screens in every part of the country for about six to ten seconds at a time for an average of six minutes per game.

The technology, most recently adopted by CFI and Coca-Cola for all 64 matches of the World Cup '98 broadcast throughout the Continent of Africa, works by digitally inserting computer generated advertising boards into the space represented by billboards without interrupting or impeding the viewer's enjoyment of the game.

The technology takes the pictures coming from the broadcast source and enhances them before the outgoing program feed is fed to the satellite or broadcast network. The technology is not restricted to billboards and has been used by multinational advertisers who advertise similar products under different names in different countries.

"This is the most extensive use of virtual signage in sports broadcasting in the United States," commented Jean-Jacques Grimaud, executive vice president, Symah Vision. "We are absolutely delighted to be a part of the history of the Goodwill Games during which our products have generated over one hundred hours of virtual signage.

"The magnitude of the operation is quite considerable and totally unprecedented. We were particularly fortunate to receive the generous assistance and support of the Charter Broadcast team, headed by John Wendell."

Symah Vision's technology is being operated by a team of technicians and engineers from Symah Vision and Charter Broadcast at four different venues in the New York area during the Goodwill Games.

Wendell commented, "We're very interested in the future of Symah Vision's EPSIS products and the ability of EPSIS Boards to enhance sales of the Goodwill Games and other sporting events."

Established in 1995, Symah Vision is the U.S. subsidiary of Symah Vision, S.A., the 100% owned subsidiary of the $11 billion communication and technology giant, the Lagardere Group. Symah Vision is a worldwide leader in digital TV sports sponsorship with an estimated 70% share of the global market.

Symah Vision's EPSIS technology, a spinoff from imaging technologies developed by Lagardere for the space satellite industries, has been used throughout the world for numerous sporting events.

EPSIS offers a wide range of products using the same powerful detection and tracking capabilities. The products cover Digital TV Sponsorship (EPSIS BOARDS and EPSIS GRAPHICS), Digital Portals and Real-time Virtual Sets, using the EPSIS STUDIO VS line (VS-LIGHT, VS-TOON and VS-CLASSICS) and Video Post Production (EPSIS VAD -- Video-Aided Design).

EPSIS technology is protected by state-of-the-art patents and by copyrights, know-how and patentable rights worldwide.

Charter Broadcast, part of the Telecast Communications Group, is based throughout the United States and has bases in London, Cologne (Germany) and Singapore.

The 1998 Goodwill Games will showcase approximately 1,500 of the world's best athletes from more than 60 countries competing in 15 sports. The competitors, which include numerous world and Olympic champions, will by vying for $5 million in prize money and world record/performance incentives, the largest purse in multi-sport event history.

TBS Superstation, the Games' host network, will televise 45 hours of prime-time coverage of the 1998 Goodwill Games. CBS will televise 10 hours of weekend, afternoon coverage. In addition to appearing on TBS and CBS, boxing will be televised on HBO as part of the Boxing After Dark series. Turner Sports is the host broadcaster and is coordinating all aspects of the production.

Internationally, the syndication rights are being sold by Warner Bros. International Television Distribution, and the Games are expected to be broadcast to more than 130 countries.

Past Goodwill Games sites include Moscow, 1986; Seattle, 1990; and St. Petersburg, Russia, 1994.

The Goodwill Games are hosted through a combined effort between Goodwill Games Inc. and the participating sports federations, in conjunction with the appropriate state, city and county governmental agencies. Goodwill Games, a division of Turner Sports and Time Warner Inc., is responsible for all aspects of the event.

Visit Symah Vision on the Internet at www.symah-vision.fr

    CONTACT: K Media Relations (for Symah Vision)
              Tara Kolla, 323/644-3700
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              Goodwill Games
              Michael Lewellen, 212/457-2183