Browse Turner, Jim

1-34 out of 34 article(s)

Title	Type	Date	Words
'Call' on business prospect through direct mail.		Jun 1, 2008	579
Large-format mailings can boost attention and response.		Apr 1, 2008	536
Is your direct mail inviting 'no reply?'.		Nov 1, 2007	573
Use direct mail to stimulate customer referrals.		Sep 1, 2007	558
Good and bad beginnings for your mailings.		Jun 1, 2007	559
Improving direct response rates when loan rates are high.		Apr 1, 2007	542
Improve response by going 'three dimensional'.		Jan 1, 2007	566
Dealing with rising postage costs.		Jan 1, 2006	602
Use B2B mail to both products and image.		Nov 1, 2005	520
Selecting images to use in your direct mail: while a photograph usually enhances the mailer, there are times when you may not need one.		Sep 1, 2005	512
How to make your mailings go out faster.		Jun 1, 2005	570
Effective lists target more than just income.		Apr 1, 2005	541
Get real: tracking the results of a direct mail campaign.		Jan 1, 2005	549
The envelope: does it invite the recipient to look inside?		Nov 1, 2004	529
The postcard: a quick, economical way to send a message.		Sep 1, 2004	492
Protect your market share by keeping close to customers.		Jun 1, 2004	490
One way to keep close to your customer.		May 1, 2004	537
One way to keep close to your customer.		Apr 1, 2004	561
Statement inserts: low cost, high return.		Mar 1, 2004	566
Extending mailer mileage.		Jan 1, 2004	580
Pro's and con's of preprinted newspaper inserts.		Dec 1, 2003	681
To everything there is a season.		Nov 1, 2003	709
Leave room for a 'bonus' insert.		Oct 1, 2003	689
Creating an effective cover letter.		Sep 1, 2003	705
How much will it cost? (Direct Mail Essentials).		Jun 1, 2003	693
How to measure success. (Direct Mail Essentials).		May 1, 2003	1186
Use testing to improve response. (Direct Mail Essentials).		Apr 1, 2003	678
For better response, personalize your copywriting. (Direct Mail Essentials).		Mar 1, 2003	668
Marketing to business prospects. (Direct Mail Essentials).		Jan 1, 2003	714
Advertising credit products and loans. (Direct Mail Essentials).		Dec 1, 2002	694
Build deposits with direct mail. (Direct Mail Essentials).		Nov 1, 2002	686
Match format to objectives. (Direct Mail Essentials).	Brief Article	Oct 1, 2002	622
Formulating the offer. (Direct Mail Essentials).	Brief Article	Sep 1, 2002	699
Start with the right list. (Direct Mail Essentials).	Brief Article	Jul 1, 2002	675