Turn Launches New Pricing Models and Expands Management Team.Company adds advanced Goal Seek functionality and CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet. pricing to satisfy growing advertiser base and continues to build momentum with new Chief Technology Officer, Vice President Targeting Products, and Vice President Publisher Development SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Turn[TM] Inc., the world's first automatic targeting ad marketplace, continues to aggressively expand its bidded advertising service with the launch of a new Goal Seek feature for CPM and CPC pricing. Goal Seek allows advertisers and agencies to set ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). performance targets for all ad buys, whether they are priced on a CPM, CPC, or CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. basis. Turn also launched bidded CPC pricing to complement its current CPA and CPM offerings, now providing a full range of pricing models. In addition, the company expanded its management team with key hires Xuhui Shao, Chief Technology Officer; Dominic Bennett, Vice President Targeting Products; and Sean Finn, Vice President Publisher Development. Launched in November 2006, the Turn automatic targeting ad marketplace provides advertisers and publishers with a revolutionary new approach to managing online advertising. "The introduction of Goal Seek for CPM and CPC campaigns puts our advertisers in the driver's seat driv·er's seat n. A position of control or authority. , giving them direct control over performance to ROI goals, independent of pricing method. Moreover, CPC pricing extends Turn's automatic targeting to all pricing methods," said Jim Barnett Jim Barnett may refer to:
Shao, Turn's new Chief Technology Officer, is an expert in several key areas underlying Turn's core technology--machine learning, statistical theory, nonlinear optimization, analytical product design, and high performance computation. Prior to joining Turn, Shao was Vice President of analytics at ID Analytics, where he led the teams responsible for developing both technology and solutions for identity fraud. Bennett, Vice President of Targeting Products and Network Performance, brings expertise in ad selection, behavioral targeting analytics, and engineering management. Before joining Turn he served as Vice President, Engineering and Analytics at Claria, where he led key aspects of product design, architecture, development, data mining, and business analytics. Before Claria, he was Group Director, DB Marketing at Wunderman Cato Johnson, as well as Director of Quantitative Analysis Quantitative Analysis A security analysis that uses financial information derived from company annual reports and income statements to evaluate an investment decision. Notes: at the Orvis Company. Finn, Vice President of Publisher Development, brings over 10 years of experience in Internet advertising and publishing to Turn. Most recently, he served as Executive Vice President of Media Development at AdDynamix. Prior to AdDynamix, Finn was one of the early executives at Fastclick (now Valueclick Media NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ) where he served as Vice President of Media Development and oversaw all media acquisition during its rapid growth. Turn has driven rapid adoption since launching its advertiser beta in November 2006. While still in limited beta for publishers, over 3,200 sites with 90 million monthly unique visitors participate in the Turn ad marketplace today. About Turn Inc. Turn is the world's first automatic targeting ad marketplace. Turn enables advertisers and publishers to buy and sell online advertising in an advanced marketplace that eliminates the need for manual targeting and allows advertisers to bid on a CPA (cost per action), CPC (cost per click), or CPM (cost per thousand) basis for graphical and text ad inventory. Through revolutionary targeting and innovative pricing models, Turn simultaneously optimizes ROI for advertisers, revenue for publishers, and relevance for consumers. Turn was founded in 2005 and is located in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. . For more information about Turn, visit www.turn.com. |
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