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Turkey's Akbank Deploys Fair Isaac Analytics to Improve Account Origination and Customer Management Decisions.


Business Editors

SAN RAFAEL San Rafael (săn rəfĕl`), residential city (1990 pop. 48,404), seat of Marin co., W Calif., a suburb of San Francisco on the northern shore of San Francisco Bay; inc. 1913. , Calif.--(BUSINESS WIRE)--Feb. 24, 2004

Fair Isaac Fair Isaac Corporation (NYSE: FIC), founded in 1956 by engineer Bill Fair and mathematician Earl Isaac, provides consulting services and enterprise decision management systems.  Corporation (NYSE NYSE

See: New York Stock Exchange
: FIC FIC First International Computer
FIC Fogarty International Center (John E. Fogarty International Center for Advanced Study in the Health Sciences; National Institutes of Health)
FIC Fellowship for Intentional Community
), the leading provider of analytics and decision technology, announced today that Akbank, one of Turkey's largest privately owned banks, has signed a multi-year agreement to implement Fair Isaac's TRIAD(TM) adaptive control Adaptive control

A special type of nonlinear control system which can alter its parameters to adapt to a changing environment. The changes in environment can represent variations in process dynamics or changes in the characteristics of the disturbances.
 system for customer management (CMT CMT Certified Medical Transcriptionist.

CMT
abbr.
Certified Medical Transcriptionist



CMT

California mastitis test.
) and StrategyWare(R) decision engine for account originations. The solutions will help Akbank automate and improve customer management and origination decisions.

TRIAD and StrategyWare will allow Akbank to further automate key credit decisions and better manage risk at the customer level by allowing the lender to design, continually test and refine its strategies. These industry-proven solutions, together with a suite of Fair Isaac custom models, will enable Akbank to optimize lending practices and extend product usage by treating customers consistently across all product and critical decision areas. They also will help the bank reduce operating costs operating costs nplgastos mpl operacionales  and impact on IT resources through seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  into existing billing and customer information systems.

"We expect that this implementation of Fair Isaac's customer management solutions will help us meet our significant growth and profitability goals," said Zafer Kurtul, Akbank's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "These powerful, easy-to-use and flexible solutions provide us with an important opportunity to advance our reputation as a banking leader which provides superior customer service."

Turkey has become Europe's fastest-growing market for credit card payment systems. Fair Isaac has been rapidly expanding its presence in the country through relationships with leading financial institutions such as Akbank.

"Credit grantors in Turkey and throughout Europe who are seeking to expand their consumer credit lending business to broader segments of the population require leading-edge systems that enable them to safely and efficiently underwrite new accounts and optimize their customer decisions," said Robert Duque-Ribeiro, vice president of International Sales at Fair Isaac. "This agreement with Akbank demonstrates our commitment to working with our valued clients in creating highly sophisticated and efficient solutions that best meet their individual business needs."

"Businesses worldwide have embraced a customer-centric approach to managing their card portfolios, knowing that the return on investment can be remarkable," said Andrew Jennings, vice president of Global Account Management Solutions at Fair Isaac. "We believe that Akbank's investment in combining state-of-the-art customer management and origination technologies will position the bank to enhance its leadership position within the booming and highly competitive Turkish payment card market."

Fair Isaac's TRIAD for customer management incorporates core functionality of the company's TRIAD adaptive control system, the world's leading portfolio management solution. Combining analytics, adaptive control software and consulting expertise, financial institutions can manage customer-level decision making in credit facilities credit facilities nplfacilidades fpl de crédito

credit facilities nplfacilités fpl de paiement

credit facilities 
, collections and marketing communications. CMT's customer-level scoring capability has enabled lenders to develop single household or customer "views" to create and execute strategies that most profitably manage each relationship.

Fair Isaac offers robust application processing and origination decisioning solutions allowing institutions to process and automate new account application decisions, apply advanced analytics to their originations decisions, and integrate their originations processes with multiple data sources. StrategyWare decision engine for account originations gives portfolio managers a flexible, efficient system to design and execute strategies to meet their business goals when accepting new accounts. StrategyWare supports complex decisions for all types of origination strategies: acceptance/decline of credit applications, credit limit, loan amount, product assignment, interest rate assignment, work flow assignment, cross-sell, review, pre-approval response offer and other account origination decision recommendations.

About Akbank

Founded in 1948, Akbank is one of the largest privately owned banks in Turkey As of September 2006, the size of the banking industry is 88.2% of total financial sector in Turkey. There are 51 banks as of September 2006: 3 public, 16 private, 14 foreign, 13 non-commercial, 4 participation banks.  in terms of assets. Akbank has been the most profitable bank in the country for the last 20 years. In addition to core banking services such as deposit taking and lending, Akbank offers a wide range of retail consumer and SME (1) (Small and Medium-sized Enterprise) See SMB.

(2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division.
 services, such as credit cards and car loans, as well as private, commercial and corporate banking services, including international trade financing. Akbank's activities are conducted across the country via the Istanbul headquarters and 13 regional offices. With 618 branches, over 1,300 ATMs and 140,000 POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
 terminals, and state-of-the-art 'freedom banking,' meaning Internet, telephone banking, mobile banking services, the Bank has one of the strongest and most extensive service networks in Turkey.

About Fair Isaac

Fair Isaac Corporation (NYSE:FIC) is the preeminent provider of creative analytics that unlock value for people, businesses and industries. The company's predictive modeling, decision analysis, intelligence management, decision management systems and consulting services power billions of mission-critical customer decisions a year. Founded in 1956, Fair Isaac helps thousands of companies in over 60 countries acquire customers more efficiently, increase customer value, reduce fraud and credit losses, lower operating expenses Operating expenses

The amount paid for asset maintenance or the cost of doing business, excluding depreciation. Earnings are distributed after operating expenses are deducted.
 and enter new markets more profitably. Most leading banks and credit card issuers rely on Fair Isaac solutions, as do insurers, retailers, telecommunications providers, healthcare organizations and government agencies. Through the www.myFICO.com Web site, consumers use the company's FICO FICO

See: Financing corporation
(R) scores, the standard measure of credit risk, to manage their financial health. For more information, visit www.fairisaac.com.

Statement Concerning Forward-Looking Information

Except for historical information contained herein, the statements contained in this press release that relate to Fair Isaac, including statements regarding its TRIAD and StrategyWare software offerings, and the benefits to be derived from these offerings, are forward-looking statements within the meaning of the "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including any unforeseen technical difficulties related to the implementation, use and functionality of the offerings, the risks that customers will not perceive material benefits from the offerings, failure of the products to deliver the expected results, the possibility of errors or defects in the offerings, regulatory changes applicable to the use of consumer credit and other data, and other risks described from time to time in Fair Isaac's SEC reports, including its Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended September 30, 2003, and quarterly report on Form 10-Q Form 10-Q

See 10-Q.
 for the period ended December 31, 2003. Forward-looking statements should be considered with caution. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, Fair Isaac's results could differ materially from Fair Isaac's expectations in these statements. Fair Isaac disclaims any intent or obligation to update these forward-looking statements.

Fair Isaac, TRIAD, StrategyWare and FICO are trademarks or registered trademarks of Fair Isaac Corporation, in the United States and/or in other countries. Other product and company names herein may be the trademarks of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 24, 2004
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