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Turkcell-im: Mobil Internet; Turkcell-im Puts the Internet in Your Pocket; Single Point of Access to Turkcell's Wide Range of Value-Added Services and Content.

ISTANBUL, Turkey -- Turkcell (NYSE:TKC, ISE:TCELL), Turkey's leading mobile operator, today announced the launch of Turkcell-im, a web portal providing Turkcell customers with easy access to all of Turkcell's value-added services and rich content. Turkcell-im was created to provide a single point of mobile Internet access to Turkcell services that cater to the needs and interests of every customer. Reached via WAP/web and by SMS, Turkcell-im consists of six categories covering a wide range of topics. Turkcell-im can be accessed at its web address both by mobile phone and by computer, and Turkcell is offering Turkcell-im free to browse until 31 October 2006.

Turkcell Chief Value-added Services Officer Cenk Serdar said, "With its rich content and simplicity of use, Turkcell-im will become a driving force in the expansion of mobile Internet and the development of the market. With Turkcell-im, our subscribers will no longer have to look for our services at different locations, memorize service numbers, or send messages." Serdar also pointed out that Turkcell-im would offer users an experience that was both enjoyable and convenient because the site offers powerful content and is specifically designed to be accessed by different mobile phone models.

Turkcell-im's six categories are: Bugun (Today), Eglence (Entertainment), Muzik (Music), Chat/Mesaj (Chat/Message), Spor (Sports) and Asistan (Assistant). Turkcell-im's categories that bring entertainment, music, and information together feature a variety of services such as songs by popular artists, tunes, the world's most popular games, the funniest video clips from movies and TV series, all goals of Turkcell Super League soccer teams, and the coolest wallpapers to personalize mobile phones.

A number of Turkcell's international partners have participated in Turkcell-im to provide a rich content environment: these include EMI, one of the world's largest music companies, EA Games, a leader in the global video games industry, and MTV, the world's leading music TV channel watched closely by young people in Turkey and the rest of the globe. Turkcell has also executed contracts with professional unions protecting and representing the rights of the owners, producers, and interpreters of musical works in order to make a rich repertory of domestic music available via mobile phones.

"Bugun" - What's happening "Today"?

Turkcell-im's "Bugun" (Today) category includes services routinely used in daily life such as news with photographs and videos, traffic reports, weather reports, instant reports on foreign currency exchange rates and the Istanbul Stock Exchange, and a daily horoscope.

"Eglence" - "Entertainment" at your fingertips

The "Eglence" (Entertainment) category offers the most popular tunes, videos, and games. In addition, the most sought-after images, logos, tunes, video clips of soccer goals, CalarkenDinlet content, and video clips from movies and TV series are available at Turkcell-im.

"Muzik" - All about "Music"

The latest and most popular songs in the music world are to be found at Turkcell-im. Offering thousands of foreign and domestic pieces of music to subscribers in association with its strong content partners, Turkcell-im also allows customers to preview a song before buying it.

"Chat/Mesaj" - The simplest way to make mew friends: Turkcell-im "Chat/Message"

Turkcell-im's "Chat/Mesaj" (Chat/Message) category offers subscribers many possibilities such as reading and replying to their email anytime anywhere, chatting over TurkcellMessenger, and creating and sharing WAPblogs.

"Spor" - Technology in the service of fans: Turkcell-im "Sports"

Sports fans can access all kinds of soccer news about the Turkcell Super League, video clips of goals, and live commentaries of games in the "Spor" category. Also available are tunes, images, and sports video games in addition to sports news and Iddaa betting packages.

"Asistan" - Your "Assistant" at your disposal anytime anywhere

Turkcell subscribers can easily complete all transactions related to their mobile lines via the Turkcell-im "Assistant" that offers "CepteCevap" (Answer in the Pocket) which answers any question and "E-Devlet" (e-Government) which allows rapid access to e-government applications.

The name Turkcell-im was created by adding the suffix "im" - inspired by "Internet" and "Mobile" - to the name "Turkcell." Turkcell subscribers who have been using the wap.turkcell.com.tr address will also be able to access Turkcell-im at this same address.

www.turkcell.com.tr

About Turkcell

Turkcell is the leading GSM operator in Turkey with 29.8 million post-paid and pre-paid customers as of June 30, 2006 operating in a three player market with a market share of approximately 62% as of March 31, 2006 (Source: Telecommunication Authority). In addition to the high-quality wireless telephone services, Turkcell currently offers General Packet Radio Service (GPRS) countrywide and Enhanced Data Rates for GSM Evolution (EDGE) in dense areas, which provide for both improved data and voice services. Turkcell provides roaming with 534 operators in 193 countries as of August 25, 2006. Serving a large subscriber base in Turkey with its high-quality wireless telephone network, Turkcell reported US$4,528 million net revenues as of December 31, 2005 and US$1,165.3 million net revenue for the three months as of June 30, 2006 as per IFRS financial statements. Turkcell has interests in international GSM operations in Azerbaijan, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the NYSE (New York Stock Exchange) and the ISE (Istanbul Stock Exchange) since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell's share capital is held by Turkcell Holding, 13.29% by Cukurova Group, 13.07%, by Sonera Holding, 5.07% by M.V. Group and 0.01% by others while the remaining 17.56% is free float.
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Date:Aug 25, 2006
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