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Tucker Anthony Cleary Gull Announces Investment Opinion on Gaiam.


Business Editors

NOTE TO EDITORS: The following is an investment opinion issued

by Tucker Anthony Cleary Gull

Tucker Anthony Cleary Gull Initiates Coverage of Gaiam

With Strong Buy Recommendation

Twelve Month Price Target of $14

Tucker Anthony Cleary Gull, a national investment banking firm focused on emerging growth companies, today initiated coverage of Gaiam, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: GAIA) with a Strong Buy rating and twelve month price target of $14. Based in Broomfield, Colorado The City and County of Broomfield lies in the northwestern tier of the Denver metropolitan area in the State of Colorado of the United States. Broomfield has a consolidated city and county government. , Gaiam is a provider of environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1]  and health-conscious information, goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. , and is the first company to define the market for "healthy lifestyles" well beyond natural food, dietary supplements and natural personal care. The name Gaiam reflects the company's core values, combining "Gaia," the Earth Goddess in ancient Minoan culture and "I am."

"No one has more than 5% of the market in this industry. Gaiam's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Jirka Rysavy is the right man to exploit this significant consolidation opportunity," said Carole Buyers, senior analyst for Tucker Anthony Cleary Gull. "We also like the fact that Gaiam's business is scalable, and that their Internet strategy has excellent potential with this customer base."

Gaiam's target customers, defined by American Demographics as "cultural creative," desire products that support their values and beliefs about the environment, spirituality, personal health and emotional well being and physical fitness. These consumers tend to be affluent and well-educated, with a median age of 42, an average income of $52,000 and a 60/40 women-to-men ratio. The estimated 50 million "cultural creatives" are believed to be the fastest growing segment of the US population.

Under the umbrella brand Gaiam, the company uses the "Harmony," "Inner Balance," and "Living Arts" brands to target the industry's market segments. The Harmony brand products include recycled paper and plastics products, energy conservation devices, natural cleaning supplies and untreated fiber products. Inner Balance's products include herbal supplements, nutritional support nutritional support,
n the supply of foods and liquids necessary to advance healing and support health.
 and natural body care, as well as air and water filters. The Living Arts brand includes fitness activities, relaxation music and Yoga and meditation videos.

About Tucker Anthony Cleary Gull

Tucker Anthony Cleary Gull is a national investment banking firm focused on entrepreneurs and the institutional investors who follow growth companies. In 1998, the firm executed over $3 billion of advisory, principal and financing transactions, including $1.3 billion in public offerings. This is expected to rise to between $4 - $5 billion of advisory, principal and financing transactions in 1999. Its 22 senior research analysts focus on the following core industries: B2B/e-commerce, technology and Internet, consumer, financial services and REITS REITS Real Estate Investors of the Tri-States (Harrison, TN) , and healthcare/life sciences.

The firm operates full-service offices in Boston, Denver, Milwaukee and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and is part of Freedom Securities. Listed on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
, Freedom Securities is approximately 50% owned by its employees and Boston-based Thomas H. Lee Company.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 23, 1999
Words:466
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