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Trust on Trial.


THE U.S. COURT'S JUDGMENT AGAINST Microsoft for monopolistic practices is more than a legal indictment against a large corporation. Also on trial is the way in which the federal government applies antitrust laws antitrust laws n. acts adopted by Congress to outlaw or restrict business practices considered to be monopolistic or which restrain interstate commerce. The Sherman Antitrust Act of 1890 declared illegal "every contract, combination.... , says Richard B. McKenzie, who tackles the subject in his polemic book Trust on Trial.

The economist and professor of Business and Society at the University of California-Irvine begins his book with a copy of U.S. anti-monopoly laws, devised about a century ago, then shows how the economy of the late 20th century bears little resemblance to the economy of the late 19th century It's true that both periods saw a surge in monopolies, but the two economies are very different; one was based on real products--food, clothing, cement, oil--while the other relied on intangible or "unreal" products, such as information and services. The latter "products" have changed the nature of capital--consummating transactions and transporting goods in a speed and manner unthinkable a century ago. That's why, the author says, it's impossible to compare Microsoft to Standard Oil and Bill Gates (person) Bill Gates - William Henry Gates III, Chief Executive Officer of Microsoft, which he co-founded in 1975 with Paul Allen. In 1994 Gates is a billionaire, worth $9.35b and Microsoft is worth about $27b.  to John D. Rockefeller.

In this book, McKenzie wonders whether anti-monopolistic laws work as well for companies in the New Economy as they did for companies a generation ago. The answer that recurs throughout the book is a resounding re·sound  
v. re·sound·ed, re·sound·ing, re·sounds

v.intr.
1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children.

2.
 "no:' Moreover, McKenzie believes that enforcing those laws hurts the consumer because the results--in this case, the dismemberment dismemberment /dis·mem·ber·ment/ (dis-mem´ber-ment) amputation of a limb or a portion of it.

dismemberment

amputation of a limb or a portion of it.
 of Microsoft--would tend to push up prices for computer software products. He then proceeds to explain in clear and powerful language why Microsoft isn't a monopoly. For one thing, when Microsoft products enter a market, software prices drop. The company also faces a huge number of competitors, including IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Sun Microsystems and Oracle in a merciless arena.

But even McKenzie seems to forget that in the new global order of things, breaking up monopolies does not necessarily mean lower prices for customers. The privatization privatization: see nationalization.
privatization

Transfer of government services or assets to the private sector. State-owned assets may be sold to private owners, or statutory restrictions on competition between privately and publicly owned
 of state-owned monopolies in developing countries, for example, has in many cases driven up the prices of goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  instead of forcing them down.

For McKenzie, the lawsuit and ensuing judgment against Microsoft is the result of a conspiracy of competitors with lots of influence in Washington. These competitors, he posits, have bought politicians to see Bill Gates' company sit on the defendant's bench. The author also insists that, "The Microsoft case has shown--and not for the first time--how politics can taint taint

an unpleasant odor and flavor in a human foodstuff of animal origin. Caused by the ingestion of the substance, commonly a plant such as Hexham scent, or while in storage, e.g. milk stored with pineapples, or as a result of animal metabolism, e.g. boar taint.
 the antitrust enforcement process.

Unfortunately, McKenzie doesn't name the allgedly "bought" politicians, and that omission weakens the punch of his serious accusation of corruption on the shores of the Potomac. "The Microsoft antitrust case is historic in proportion," McKenzie says. "It has pitted the legal power of the United States government against the legal power of the Microsoft Corporation, which also has the highest market capitalization Market Capitalization

A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap.
 of any company in the world."

In the book's final chapter, "Antitrust Ironies," McKenzie suggests that one of the unforeseen consequences of the law-suit and judgment will be an increase in Microsoft's power and influence throughout the United States and the world. That's thanks to a process that has taught Gates and his management team that to win the economic battle, you have to maintain a vigorous presence in Washington, with a fat budget to curry favor to seek to gain favor by flattery or attentions. See Favor,

n. os>
to seek to gain favor by flattery, caresses, kindness, or officious civilities.

See also: Curry favor
 with politicians and sway their decisions. "...A company's market prowess can be transformed into political prowess when the firm has been awakened to the realities of modern politics and the advantages of political competition," McKenzie writes.

McKenzie believes that in the new era of information technology, the Justice Department should be more aware than ever of the possible resurgence of monopolies. But he contradicts himself at one point, saying it might have been wiser never to awaken the "sleeping giant." In reality, this book embraces laissez-faire policies, which is ultimately a sign of the times A Sign of the Times was a 1966 single by Petula Clark. Written by Tony Hatch, the uptempo pop number juxtaposed Clark's driving vocals with a powerful brass section. She introduced the tune on the Ed Sullivan Show on February 27, 1966. . And McKenzie proves to be a product of the era.

Excerpt from Trust on Trial

"What's remarkable about the history of antitrust enforcement is how often the political system has heeded the chants of offended market rivals for antitrust prosecution. This is reason enough to scrutinize the political maneuvering of market rivals in the Microsoft case. There's a lot of evidence that Microsoft's rivals worked together to try to stop Microsoft, and it is clear that their collusive col·lu·sive  
adj.
Acting in secret to achieve a fraudulent, illegal, or deceitful goal.



col·lusive·ly adv.
 efforts didn't work."
COPYRIGHT 2000 Freedom Magazines, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Alende, Andres Hernandez
Publication:Latin Trade
Date:Sep 1, 2000
Words:719
Previous Article:Franchising: An effective approach to business in Latin America.
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