Truly Free Internet Navigation Device Better Than ``Free PC'' Promos; Innovative Strategy Targets Even Larger Market: Current PC Owners.IRVINE, Calif.--(BUSINESS WIRE)--Oct. 27, 1999-- Innovative Device Technologies Inc. (www.innovativedevice.com) an Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. and user loyalty company, Wednesday announced plans to form a consortium that will offer free Internet navigation devices as a more cost-effective alternative to today's popular "Free PC" Internet promotions. Registration and survey for the free Internet navigation device is at www.free-internet-device.com. The Internet navigation device features buttons that can instantly transport users to pre-programmed shopping sites or portals. Users can start at these sites, browse the rest of the Web, and then return to the sponsor's site with a single click when they are ready to buy. The patented (U.S. Patent No. 5,854,624, other patents pending) devices offer all the marketing benefits of giving away a Free PC, at a fraction of the cost. Because of this low cost, the devices make Internet and other promotional programs much simpler, less expensive, and more appealing to customers. Sponsor companies can actually give the devices away free to all who are interested without having to attach contracts or long-term payment schedules to try and recoup costs. Perhaps the biggest advantage over Free PC programs is access to a much larger market: current computer owners. "We believe the majority of Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f will not give up their existing computers in exchange for a low end machine, even a free one," said Gerry Grant, president of Innovative Device Technologies. "During focus groups, we discovered that people don't like the mouse, but loved the Internet navigation device." The Internet navigation device features pre-programmed touch sensitive keys that control browser functions, E-Mail and specific Web site destinations. In addition, a pointer, similar to those found on some portable PCs, is included, allowing cursor (1) The symbol used to point to some element on screen. On Windows, Mac and other graphics-based screens, it is also called a "pointer," and it changes shape as it is moved with the mouse into different areas of the application. control within an application. The device technology, originally designed for use in a hand-held control, could also be integrated into keyboards, cell phones, or even the remote controls used for Internet TV (1) Watching TV programs on or from the Internet. There are countless video clips available on Web sites for streaming as well as subscription services that offer TV programs and movies for downloading. , depending on a sponsoring company's needs. "The mouse does not address the ever-growing requirements of the Internet," Grant explained. "I invented the Internet navigation device specifically for use with Web browsers The following is a list of web browsers. Historical Historically important browsers In order of release:
The Internet navigation device, when combined with Opt-In Internet registration, will generate an ongoing income stream, create user loyalty, and direct visitors to demographically targeted Web sites. This revenue model allows Innovative Device Technologies to license its IP and share the revenues with the licensee, a very potent new Internet See Web 2.0 and Internet2. paradigm. "We think that large portals, such as AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , iVillage, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Pathfinder pathfinder /path·find·er/ (path´find?er) 1. an instrument for locating urethral strictures. 2. a dental instrument for tracing the course of root canals. path·find·er n. and others, would benefit most from partnering with this technology," asserted Grant. "Imagine the impact increased site revenues would have on valuation." Innovative Device Technologies is primarily focused on licensing their IP and managing marketing solutions for these strategic alliances. One facet of the marketing solution would be a Web site featuring a portfolio of targeted Doorways. "A definite trend has developed in offering more defined and targeted vertical portals A Web site that provides news, articles and services to a particular industry such as IT, finance and retail. It is the industry-specific equivalent of the general-purpose portal on the Web. Also called a "vortal." See portal, corporate portal, business intelligence portal and Web hub. , referred to as Doorways, Vortals, or Hubs," explained Grant. "Our company will mass-customize these Doorways for each customer or viewer based on opt-in, demographics surveys. Internet navigation devices could then be preprogrammed with buttons such as Home, Shopping, Search, News, Health, Finance, Sports, Travel, or any other categories or Web sites selected by the sponsoring company. These pre-programmed buttons would not only provide benefits for the user, such as fewer point and click routines and simpler navigation, but generate exclusive traffic for the sponsoring companies and greatly increase attribution at·tri·bu·tion n. 1. The act of attributing, especially the act of establishing a particular person as the creator of a work of art. 2. when a purchase is made. It is this increase in attribution that will considerably enhance portal revenues. Innovative Device Technologies is also working to create a number of alliances and affiliations with existing Web sites to create a shared Internet portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. with a portfolio of Doorway pages A Web page that is designed to appeal to search engine spiders that continually comb the Web looking for pages to index. Also known as a "bridge page" or "jump page," the doorway page contains words and phrases that make it more likely to be indexed by a greater number of search engines. . Initial alliances will have the opportunity to stake an early proprietary claim on strategic placement in their respective Doorway category. This would require up front fees, Web content and involvement in site development, similar to becoming an anchor tenant in a regional mall. Anchor Web sites would be allowed to purchase branded Internet navigation devices to sell or give to their visitors as user loyalty incentives. Directly under Anchors are affiliate companies who would benefit from the traffic generated by the Anchor Web sites. These affiliates would pay for this traffic with sales commissions, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. banner impressions, or even a combination of the two. By managing these alliances, Innovative Device Technologies will allow the participants to share in a much greater revenue stream. Each member of the alliance will distribute the Internet navigation device to their customers, creating a total potential customer base in the millions. Two companies have already recognized the value of incorporating Internet traffic direction into their products. Rocketboard Inc. will be offering a free keyboard with preset preset Cardiac pacing A parameter of a pacemaker that is programmed permanently when manufactured keys to jump Internet users to pre-established sites. Kensington Inc. now offers a device, the WebRacer, that features one-touch keys to jump to Internet sites. However, the Innovative Device Technologies product is the only one offering customized traffic-directing solutions. Innovative is seeking strategic alliances to enhance its Internet traffic development solutions and to generate traffic to partner sites. The company is also seeking alliances in hardware to deliver Internet navigation devices in various forms, to be determined by customer demand. Innovative would act as the manager of these alliances, allowing strategic partners to maintain their focus, while delivering a targeted attack in this potentially lucrative area of the Internet. Innovative is currently in discussions with a number of companies and welcomes inquiries from other serious Web developers, ISPs and potential licensees. For more information contact Gerry Grant at Innovative Device Technologies Inc., 949/476-6036, www.innovativedevice.com. |
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