Printer Friendly

Truliant FCU gets product ideas for Gen Y from Gen y at Financial Fair.

To get ideas for new products and services to offer Gen Y, Truliant Federal Credit Union went straight to the source.

The Winston-Salem, N.C., credit union held a Truliant Financial Fair in partnership with Forsyth Technical Community College. As part of the fair, students had the opportunity to create a product or service for the credit union. For first place, Truliant offered a prize of $3,000, and for second place, it offered $1,500.

The first-place winning idea was from Kayla Hall for a book buy-back program that would allow students to get a loan to pay for things such as tuition and school books, and at the end of the semester, when they sell their books back, the proceeds would go directly to paying off the loan.

Marketing and Graphics Coordinator Kelly Minor said that the credit union is currently doing further research to determine how to make the program work for the credit union and students.

"My experience with the fair was mentally challenging and thought provoking," Hall said. "I enjoyed having an opportunity to express my creativity and learn more about developing programs at the same time. I asked myself questions such as 'who will this benefit' and 'how will it work' and generated answers accordingly. Also, I believe in my idea, which made for a more interesting journey."


The second-place idea came from Linda Burnette for debit card education. Burnette got the idea from her experience with her own teenagers, who never learned about how and when debit cards should be used.

Burnette's idea was to implement an educational brochure program to help ensure that all teens getting a debit card are equipped with the proper knowledge.

Minor said that the credit union will be moving forward very shortly with the debit card education program.

In the future, Truliant will be looking to potentially partner with Forsyth Tech again and other schools for the financial fair.

"The school we partnered with, Forsyth Tech, has a broad range of students, including those just out of high school, as well as those starting new careers, so they were the perfect partner for this pilot program. This was a fantastic opportunity for all parties involved," Minor said.

In addition to the fair, Truliant handed out membership information to students and faculty at the school on several occasions.

COPYRIGHT 2009 Summit Business Media
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:GEN Y BACK TALK
Author:Siegriest, Lindsey
Publication:Credit Union Times
Date:Jun 3, 2009
Previous Article:CUs need bank technology to entice lazy Gen Yers.
Next Article:Apple FCU builds student deposits with a feed the pig contest.

Related Articles
Brn btw 8t-Y2K, we # 70m tuff. Wr lkn4 d ryt $fi 2 pRtnR w. Cn u hlp us ot?
Targeting Denver, security service FCU takes in Aurora Catholic.
United Federal Credit Union taps into Gen Y anti-bank 'rants'.
More top managers are suffering the sharp pain of salary cuts.
Communication is priceless.
Now is not the time to throw in the towel on credit union taxation.
Brand resuscitates CU, branch design brings generations together.
Stanford FCU uses technology to hold onto student membership.
Step beyond youth marketing and be willing to move to youth immersion.
After months of research, Addison Avenue FCU explores all channels.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters