Truevision Announces TARGA HD Architecture for Advanced Television.ORLANDO, Fla.--(BUSINESS WIRE)--July 22, 1998-- Breakthough Technology Enables Next Generation Digital Television, Video Servers and Web Video Truevision (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :TRUV) today announced TARGA HD, it's third-generation TARGA architecture designed to meet the demanding real-time, multi-stream processing requirements of tomorrow's digital television servers and workstations. TARGA HD represents a technology breakthrough that makes it possible for PC-based media servers to accept multi-channel video and audio inputs in a wide range of compressed and uncompressed formats and simultaneously distribute that content scaled to a variety of client formats and target bandwidths. Workstations will benefit from TARGA HD's unmatched processing power in non-linear editing, compositing, paint, and effects applications. The breakthrough performance of the TARGA HD allows multi-channel video capture/playback and compression, sophisticated multi-layer alpha compositing In computer graphics, alpha compositing is the process of combining an image with a background to create the appearance of partial transparency. It is often useful to render image elements in separate passes, and then combine the resulting multiple 2D images into a single, final with multiple luma/chroma keys, graphic overlays and broadcast DVEs all supported concurrently and in real-time. TARGA HD will enable a new generation of software applications that will free artists and content producers from the traditional A/B-roll editing paradigm by delivering creative controls, performance and quality that have, until now, required costly proprietary systems. TARGA HD is a scaleable, fully programmable video processing Video processing techniques are used in video codecs, video players and other devices. For example—commonly only design and video processing is different in TV sets of different manufactures. architecture capable of arbitrary pixel resolutions up to 4Kx4K with arbitrary aspect ratios and frame rates. This includes support for all the standard definition and high definition advanced television formats throughout the world. TARGA HD offers the choice of 4:2:2:0, 4:2:2:4 and 4:4:4:4 sampling for either interlace To illuminate a screen by displaying all odd lines in the frame first and then all even lines. Interlacing uses half frames per second (fields per second) rather than full frames per second. or progressive scan Illuminating a screen by displaying lines sequentially from top to bottom. Also called "non-interlaced," all modern computer display systems and many digital TV (DTV) formats support progressive scan. . TARGA HD can simultaneously support 8 or more concurrent streams using multiple hardware or software codecs, including DV, DVCPRO Panasonic's variant of the DV (Digital Video) format, which provides higher quality by increasing tape speed and track width. It uses metal particle tape for added reliability and also adds a cueing track for enhanced editing. , DVCPRO50, MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 2 and MJPEG MJPEG Motion Joint Photographic Experts Group , plus future advanced television and Internet compression schemes. Real time conversion back and forth between color spaces (RGB/YUV), between different picture resolutions and aspect ratios, or even between compression codecs The following is a list of codecs. Audio codecs Non-compression formats
TARGA HD supports 8 or 10 bit video I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output with extended mathematical precision for internal processing. Media elements are processed at their full dynamic range without loss. This gives the TARGA HD architecture technical superiority for high quality image compositing, color correction, and other forms of on-line post-productions and effects processing. The TARGA HD is designed to handle pristine digital video and digital audio within a unified architecture. Eight or more channels of embedded digital audio with up to 20 bit sampling at 48 KHz are synchronized with their corresponding video channels. On-the-fly audio sample rate conversion is accomplished with a dedicated audio processor that also supports with vari-speed, 3-band parametric equalizers for each audio channel and a 12-bus mixer with MultiPan. "TARGA HD represents a significant increase in raw processing power and functionality compared to rival designs," said Louis J. Doctor, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Truevision. "The requirements of digital television and the Internet are not simply problems of raw power or raw bandwidth, rather they present new challenges of scalability, programmability and inter-operability, and TARGA HD is designed to meet these challenges with unmatched flexibility, precision and performance. TARGA HD-based products will therefore compliment and extend our existing product lines." For more than a decade, Truevision's strategy of providing an open and flexible software development kit (SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). ) has enabled its software and systems partners to build leading-edge video production solutions resulting in the TARGA line of video engines being the most widely-supported in the industry. TARGA systems are tightly integrated with a wide range of real-time applications from leaders such as Adobe, Avid, Discreet Logic, in:sync, Panasonic, Scitex Digital Video and Sony. Truevision will enhance and extend its open system approach by providing a third generation SDK for the TARGA HD architecture. In addition, TARGA HD will fully support Microsoft's Advanced Authoring Format  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . (AAF AAF abbr. Army Air Forces ) and Apple's QuickTime, providing broad support for Internet content authoring and distribution, as well as making TARGA HD the first platform supporting broad interoperability for media authors and content providers. TARGA HD developer systems will be available in Q4, 1998. To obtain further information about TARGA HD, or to inquire about becoming a TARGA HD development partner, please contact Truevision at 1-800-522-TRUE. Truevision is the leader in desktop video for business and broadcast and offers a full range of videographics products for personal computers, including Apple Power Macintosh and Microsoft Windows Platforms. The company pioneered the videographics industry in 1984 and remains a market and technology leader. For additional information, contact: Truevision, 2500 Walsh Ave. Santa Clara CA 95051, or call 1-800-522-8783. Information about Truevision's complete line of TARGA video engines is available by faxback at 1-800-522-8783 (US) or 317-577-8788 (outside US), or by pointing your browser at http://www.truevision.com. CONTACT: Truevision Cindy Gibson, 408/566-4143 cindy_gibson@truevision.com or Tech Image Ltd. Michael Young, 847/705-0040 x224 michael.young@techimage.com |
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