TruePosition Joins Forces with Global Leaders in Wireless Location to Accelerate LBS Revenues.

BRUSSELS, Belgium -- TruePosition:

--TrueNorth(TM) Managed Location Services will revolutionise the delivery and management of location products and applications

--Providing network operators with a single interface to the complete wireless location value chain for the first time

--Aligning with leading industry experts: Agilent, Redknee, Autodesk, Nour and Tekel

TruePosition today announced the launch of TrueNorth(TM) Managed Location Services, a network of leading location experts whose combined capabilities will revolutionise the way network operators can deliver and market Location Based Services (LBS). It will enable operators to unleash the full revenue potential of LBS with minimal capital outlay and risk, as quickly and cost-effectively as possible.

Based on feedback and demand from the mobile operator and end-user communities, TruePosition has developed TrueNorth MLS to provide network operators with a fully-managed single interface to all the elements of the wireless location value chain for the first time.

The solution comprises three key components: the TrueNorth Location System (including the full range of core Position Determining Equipment and middleware), a suite of consumer and enterprise TrueNorth Applications (including child monitoring, turn by turn navigation, fleet tracking, traffic alerts and find my nearest, accessible either through mobile terminals or specialised devices) and TrueNorth Support.

The combined experience of these companies enables TrueNorth MLS to present the broadest base of wireless location technology, services, applications, support and expertise currently available. Yet TrueNorth MLS dramatically simplifies the value chain, and offers a full range of flexible business models to effectively mitigate operator risk - from white label to revenue share.

At the heart of the TrueNorth MLS offering is the TrueNorth(TM) Location System, provided by TruePosition. The Location System combines the widest variety of positioning technologies, including network and handset-based location solutions such as U-TDOA, Cell ID, Enhanced Cell ID, A-GPS and future hybrid solutions. These technologies are supported by TruePosition's leading SMLC (Serving Mobile Location Centre), which is the only product on the market that can provide support for all location methodologies.

The TrueNorth Location System integrates seamlessly with operators' existing location infrastructure and applications, allowing them to use the most appropriate location technology for each application in every environment - both now and in the future. The TrueNorth offering provides a clear migration path from Cell ID, which is currently used to support the majority of LBS in Europe, to higher accuracy and performance technologies such as Enhanced Cell ID, U-TDOA and A-GPS. And thanks to its market-leading network monitoring and performance enhancement solutions, TrueNorth MLS can deliver improved throughput, reliability and performance to any network's core location technologies.

"TrueNorth MLS gives operators access to new services, capabilities and customers that were not available with the industry's previous location offerings," explains Joe Sheehan, President of TruePosition. "The proposition's flexible 'open-forum' approach replicates the models successfully adopted across the mobile content and services industry. This allows operators to choose from the full range of proven solutions from a single, fully managed source that can provide whatever support is needed to ensure QoS and revenue success."

Capgemini U.S. LLC, a leading provider of consulting, technology and outsourcing services, worked with TruePosition to evaluate the TrueNorth offering: "Our analysis showed an increasing consumer interest for enhanced location services as well as a market requirement for location solutions that require less up front investment and enable operators to deploy attractive services easily," said Ari Iso-Rautio, Senior Manager at Capgemini. "The TrueNorth model is in line with what the market is demanding."

TruePosition currently has offices in the US, UK and Sweden, and will be supporting the launch of TrueNorth MLS with a global marketing and sales drive.

About the TrueNorth MLS network

TruePosition

TruePosition is already the world's largest company solely dedicated to the development and implementation of wireless location, products and services, providing complete solutions to support the wireless location needs of the global marketplace.

TruePosition's heritage lies in the development of advanced location systems which include handset, network and hybrid location solutions. Its location products are in use today, providing high accuracy location coverage for over 150m people.

At the heart of the TrueNorth MLS offering is the TrueNorth(TM) Location System, provided by TruePosition. The Location System combines the widest variety of positioning technologies, including network and handset-based location solutions such as U-TDOA, Cell ID, Enhanced Cell ID, A-GPS and future hybrid solutions. These technologies are supported by TruePosition's leading SMLC (Serving Mobile Location Centre), which is the only product on the market that can provide support for all location methodologies.

By acting as the single point of contact for customers, TruePosition will remove the need to deal separately with all the elements of the location value chain.

http://www.trueposition.com/

Agilent

Agilent is a global technology leader in communications. Agilent's solutions are deployed in support of meeting the mission critical US E-911 Mandate.

Agilent supports TrueNorth MLS with access7 Location, a non-intrusive, network-level solution that monitors collects and correlates data from the network, enabling operators to unlock the value of their existing infrastructure and benefit from the revenue potential of high value LBS. This flexible solution can scale as usage of location services ramps and adapt dynamically to the requirements of new Location applications, while maintaining network performance. Detailed location based network performance measures can also be collected and analyzed to enable operators to minimize the impact of service threatening network issues. It supports many levels of location accuracy from Cell ID, through Enhanced Cell ID to U-TDOA and hybrid solutions.

http://www.agilent.com

Redknee

Redknee is a leading provider of telecommunication software solutions, which enable network operators and service providers to deliver innovative value-creating services. Redknee's next-generation software solutions deliver innovative services to 26 top tier network operators, with more than 120 million subscribers worldwide. Customers include Vodafone, E-Plus and O2.

The company will be bringing a variety of core location & presence service offerings to TrueNorth MLS, including:

Enhanced Location Services (ELS) is a mobile gateway that securely manages interactions between location-based applications and positioning information. It supports information retrieval from all location technologies - including network-based U-TDOA (Uplink Time Difference of Arrival), A-GPS, Cell ID, Enhanced Cell ID and future hybrid solutions.

Enhanced Presence Server (EPS) allows operators to launch presence-enabled applications such as Push to Talk over Cellular (PoC), Instant Messaging and Enhanced Contact List.

http://www.redknee.com

Autodesk Location Services

Autodesk Location Services is a division of Autodesk, Inc. (NASDAQ: ADSK), the world's leading software and services company for the building, manufacturing, infrastructure, digital media, and wireless data services fields. Autodesk's solutions help customers create, manage, and share their data and digital assets more effectively. As a result, customers turn ideas into competitive advantage by becoming more productive, streamlining project efficiency, and maximizing profits.

As a leader in the development of core location offerings and applications, Autodesk Location Services will bring TrueNorth MLS services in a number of areas including web-based and mobile-based privacy management and comprehensive geospatial support. Autodesk will also bring a full suite of specialized end user services to the TrueNorth offering - from consumer services such as enhanced directory assistance and friend-finder, to personal and enterprise productivity applications such as traffic, navigation and workforce management.

http://locationservices.autodesk.com/index.htm

Tekel

Tekel Network, a wholly-owned subsidiary of Global Consulting Touch, S.L., was established in 2002 with the express goal of creating and providing Location Based Services (LBS) for the next generation of wireless devices.

Tekel brings TrueNorth MLS a robust product offering of attractive handset and device based location services. These include a variety of solutions for personal, asset and vehicle tracking in addition to a full suite of handset-based convenience and productivity solutions targeted at the consumer space. Supported services provide high quality user experiences by allowing personalization and customization, and including advance contents and 2D/3D location user interfaces.

Tekel products deliver a wide range of real time functionalities (courier and messenger service, crossed location amongst users, emergency calls, roaming, antitheft, secured transaction platform) either through Internet or through the cell phone itself.

As of today, Tekel Network enables connectivity, contracts and joint ventured alliances with cellular operators in 20 different countries over 3 continents.

http://www.tekel.net

Nour Communications Inc.

Established in 1989, Nour Communications Co. is part of the ASTRA Group of Companies (ranked 37th among the Top 100 Companies in Saudi Arabia). Nour is an industry leader in the design, supply and installation of telecommunications equipment, and is constantly at the forefront of technological challenges in developing telecommunications networks.

Nour will bring a full portfolio of distribution, engineering and support services for the TrueNorth offering. Nour has strong competence in networking, switching, transmission systems and GSM projects and also has strengths in Information Technology, public security applications, network management, security & certification and many other sectors, which will be of great value to TrueNorth customers.

http://www.nour.com.sa

About TruePosition, Inc.

TruePosition is the world's largest company solely dedicated to the development and implementation of wireless location products, services and devices, providing complete solutions to support the wireless location needs of the global marketplace.

TruePosition's heritage lies in the development of advanced location systems which including handset, network and hybrid location solutions. Its location products are in use today, providing high accuracy location coverage for over 150m people.

In addition to providing industry leading core location technologies, TruePosition supports all levels of the wireless location value chain through its TrueNorth(TM) MLS (Managed Location Services) offering. TrueNorth MLS provides the broadest base of wireless location technology, services, applications, support and expertise currently available on the market. It dramatically simplifies the value chain, and offers a full range of flexible business models to effectively mitigate operator risk and drive revenue and service activation.

In the US, TruePosition has been instrumental in the development and deployment of E911 location infrastructure for the emergency services, the world's most advanced high accuracy wireless location system. TruePosition's customers and partners represent the elite in the global wireless community, including two of the main GSM operators in the US.

TruePosition is a subsidiary of Liberty Media Corporation (NYSE: L, LMC.B).

For more information, visit www.trueposition.com