Trucks Galore: The Silverado Project Trucks.
Magazines participating in this Chevrolet-sponsored project include Truckin' Magazine, Super Chevy, Truck Trend, and Sport Truck. As one might expect, these publications know all the ins and outs of the trucking lifestyle, especially as it pertains to Chevy Trucks.
Super Chevy has turned to the past for its inspiration. Using Cameo- correct items, such as badging and wheel center caps, it has created a homage of the early (1955-1958) Cameo truck. These touches aside, however, the truck is all contemporary under the covers, with Hotchkis Performance sway bars, and custom-made 17" rally wheels from Stockton Wheel with Bridgestone Dualer HT tires.
Truckin' Magazine has outfitted its Silverado with a variety of modern touches that are sure to turn some heads. With some snazzy graphics and bodywork, it's a testament to the ingenuity of certified Chevy Truck aficionados. In addition to the exterior facelift, it has Nitto 245/40-18 and 275/40-18 NT-555 "Extreme ZR" tires mounted on 18" custom billet aluminum wheels from Budnik, an aluminum grille insert, custom flush-mount hard tonneau cover, and headlight and taillight covers.
Given the honor of having the first 1999 Silverado to roll off the assembly line, Sport Truck, which is celebrating its 10th anniversary, has pulled out all the stops. Barely off the manufacturer's lot, the truck had been outfitted with new Bridgestone 265/60R-18 and 285/60R-18 Bridgestone Dualer HTS tires wrapped around Bell Bottom 18" x 18" and 18" x 9.5" billet wheels front and rear. The magazine also lowered the suspension, added a variety of bolt-on parts and made minor modifications to the body. The result is a low, sleek, Chevy-based street machine.
Appealing to the everyday Silverado owner, Truck Trend avoided flash in favor of the utilitarian. This is in part manifested by the hard Gaylord tonneau cover on which two Nomadic bicycle racks are mounted. Starting with a red, extended-cab, 4x4, stepside Silverado, the magazine has created a truck for every enthusiast. In the front, it has a Stillen bumper cover and air dam, a California Car Cover hood bra, and a stainless steel Manik grille guard. Under the covers, it has a Borla exhaust system and JBA headers. The Goodyear LT265/70R-17 Wrangler AT/S tires and American Racing 17" x 18" Atlas wheels help round out the package.
Some of the other aftermarket companies that participated in the Silverado customization project include Bell Tech, Dee Zee Inc., Steelhorse Automotive, Budnik, Lund Insustries, Snugtop and Performance West. To get a look at their and other's handiwork, stop by their booths. After all, besides Chevy, who knows trucks better?