Triveni Digital and Chyron Corporation Team Up to Bring Live Interactive TV Enhancements to DTV Broadcast Stream.

Business Editors

PRINCETON JUNCTION, N.J.--(BUSINESS WIRE)--March 21, 2001

Triveni Digital and Chyron Corporation (NYSE:CHY) have collaborated to develop an interface between Chyron's Lyric television graphics authoring software and Triveni's SkyScraper DTV data broadcast system. The two products working together allow for interactive TV enhancements, compliant with ATVEF transport-B specifications, to be authored and inserted live into the DTV broadcast stream.

The Lyric-SkyScraper configuration of products takes advantage of Lyric's ability to not only drive on-air graphics systems for conventional analog TV broadcast, but to also create and insert (using the SkyScraper system) interactive enhancements for DTV. Chyron's Lyric creates ATVEF enhancements and triggers, and sends them to Triveni's SkyScraper system for processing, scheduling, and insertion of interactive content into the DTV signal. The use of pre-existing Chyron equipment, trained staff and existing television work-flows, minimizes production costs for implementation of the enhancements. The Skyscraper data broadcast server product also offers additional features that enable new revenue streams for broadcasters. These features include the ability to conveniently lease and bill bandwidth to information publishers and services for different broadband datacasting applications.

"By using Chyron's Lyric authoring software, broadcasters have a familiar tool to add interactive content to digital television programs without viewers needing to have a connection to the Internet to view that content," said Mark Simpson, president of Triveni Digital. In the digital television landscape, Lyric does double duty as both a traditional graphics authoring system and an interactive authoring system when combined with our SkyScraper system. Nothing could be simpler for a station than using equipment they already have, or are thinking of acquiring, to create interactive content."

"Teaming with Triveni allows us to offer a top-down digital solution for iTV creation and deployment," said Jim Altemose, Director of Technical Development for Chyron Interactive. "Traditional production personnel can create iTV content they know will look good on television and pass it on to SkyScraper, which will seamlessly package it up and insert it into the video stream. Since SkyScraper also manages all other types of data to the broadcast, the system is extremely versatile."

Demonstrations of live authoring, triggering and insertion of enhancements from Triveni and Chyron will be displayed at the National Association of Broadcasters Convention (April 21-26 in Las Vegas) at booth L3349 in South Hall 2 using an ATVEF transport B-compliant Zenith set top box.

About SkyScraper

The Triveni Digital SkyScraper system and solutions assist broadcasters to broadcast large quantities of data in a secure end-to-end environment from information providers through broadcast stations to information customers. The system includes head-end servers to manage the data flow from information providers to broadcast stations, and customer-site receivers to extract the data from the broadcast and make it available to end-users. This provides a cost-effective way for information providers to distribute data to their customers, while opening up new revenue streams for digital television broadcasters.

The SkyScraper system performs three critical functions for DTV broadcast operations: DataFab collects and organizes content, schedules and access DataHub Allocates bandwidth and inserts data into the broadcast stream DataReceiver extracts data from the broadcast stream for the end user

About Triveni Digital

Triveni Digital, Inc. develops digital television broadcast products, focusing on equipment for management of enhanced data and metadata in digital broadcast streams. Triveni's current products for ATSC PSIP, data broadcasting, stream analysis and monitoring are renowned for their ease of use and innovative features. Triveni's custom solutions enable the rapid deployment of solutions for data broadcast applications. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market to enable new revenue streams via data and meta-data to the broadcast, cable and satellite industry. More information on Triveni Digital, a subsidiary of LG Electronics, is available at www.TriveniDigital.com.

About Lyric

Lyric is a television oriented text, animation, and graphics authoring tool. Developed as an on-line and off-line front end for Chyron's next generation Duet hardware, Lyric's rich set of features have been widely employed to broadcast many high profile events. Lyric is resolution independent and is able to import and export most graphic formats, including those particular to television production.

Lyric's flexibility and functionality also make it an ideal tool for creating Interactive Television content for a variety of set top box platforms. Lyric ITV allows broadcasters and networks to easily maintain a consistent look and feel between television and ITV graphics. Existing graphics can be repurposed as ITV content using familiar television centric tools. Lyric ITV's rich Interactive Television feature set includes support for HTML, JavaScript, XML, ATVEF Transports A and B, TV: objects, and more.

About Chyron

Chyron Corporation (NYSE:CHY) is a world leader in the development and delivery of products and services in the media casting market -- an area which delivers media to consumers that includes high definition TV, standard definition TV, interactive TV or any form of broadband. The Company provides broadcast graphics, high bandwidth and multi media signals, streaming media technology and content management. Chyron is the only global company with 30 years of expertise and technology to provide the services and solutions for streaming media, interactive television, enabling the highest quality experience to be delivered to consumers.

Chyron Corporation's existing customer base is comprised of nearly all television stations and TV networks throughout Europe and North America. With offices in the U.K., France, Hong Kong and U.S., and a client list that includes the world's leading broadcasters, Chyron has been providing the owners of content with value-added products and services for over 30 years. More information on Chyron can be found at www.chyron.com.