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Tribal Fusion Signs Exclusive Advertising Agreement With Brighthand -- The #1 Source for PDA Information on the Internet.


Business Editors

EMERYVILLE, Calif.--(BUSINESS WIRE)--July 30, 2003

Tribal Fusion The name Tribal Fusion typically refers to:
  • Tribal Fusion (Ad Network), a site representation company and ad network
  • Tribal Fusion (Dance Form), a combination of American Tribal Style Belly Dance, ethnic and modern dance forms
, a category leader in high-end online advertising, signed an exclusive agreement to handle all advertising for Brighthand(TM), one of the premier PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  sites on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
.

Named "one of the best PDA business sites on the Web" by Business 2.0, Brighthand.com attracts more than 300,000 unique users per month and generates over 7 million monthly impressions.

Under the new agreement, now in effect, Tribal Fusion provides Brighthand advertisers with a full range of creative ad units, including full-page ads, 336x280 rectangles, 728x90 leaderboards, and 120x600 skyscrapers. Tribal Fusion also provides media services to help advertisers assess performance and tailor their media buys.

Commenting on the exclusive agreement, Brighthand founder Steven Bush said, "Tribal Fusion has a proven track record of knowing what works for advertisers and publishers. They get this industry better than anyone else."

Dilip DaSilva, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Tribal Fusion said, "Brighthand is the cornerstone cornerstone

Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to
 of PDA content on the web, and their addition makes Tribal Fusion's PDA channel the most comprehensive and robust offering of high-quality content on the Internet." Tribal Fusion's PDA channel consists of over 45 PDA web sites and reaches 250,000 PDA enthusiasts per day and over 3 million PDA enthusiasts per month, generating over 50 million monthly impressions.

Brighthand joins other quality sites that look to Tribal Fusion for targeted online advertising, including InfoSync World, PalmInfoCenter and Pocket PC Thoughts.

About Tribal Fusion

Tribal Fusion is a pioneer in online advertising, specializing in high-end media products and services. The company provides site-specific representation, targeted channels, and broad reach to advertisers, with the capability to target significant audiences in niche content areas. Tribal Fusion's network consists of over 500 quality sites that reach more than 65 million unique users per month. The company offers a full suite of online media products (leaderboards, eyeblasters, skyscrapers, IMU's, Unicast products, and full page ads), and media services to evaluate advertising performance. Over 90% of the company's revenue comes from repeat business. Located in Emeryville, CA, Tribal Fusion was founded in 2000 and is privately held. For more information visit www.tribalfusion.com.

About Brighthand

Rated as one of the most popular sites on the Web by the Internet research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies.

Internet research is the practice of using the Internet, especially the World Wide Web, for research.
 service Alexa, Brighthand reaches upscale, targeted buyers for handhelds and software. Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below).  rated Brighthand higher than any other handheld-oriented website of its kind, giving it a Google PageRank of 8. For more information, visit brighthand.com.

About InfoSync World

InfoSync World features news, reviews, views, overviews and a wealth of other content related to handhelds, mobile phones, PDAs, smartphones, communicators and everything else that can be classified as a mobile information device. Here, you'll find the latest news on the most cutting edge technology from the entire globe, as well as overviews and reviews covering all major platforms that guide you through the jungle jungle [Hindustani jangal=desert, forest; from Skt. jangala=wasteland, uncultivated land], densest form of tropical forest (usually second growth or later) found throughout tropical lowland regions.  of devices, software and services.

About Pocket PC Thoughts

Pocket PC Thoughts has been described as "the CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
 of Pocket PC sites." The site serves up daily (usually hourly) updates on everything of interest in the Pocket PC world, with their own unique brand of commentary. Pocket PC Thoughts is part of the Thoughts Media Network.

About PalmInfoCenter

Founded in January 1999, PalmInfocenter.com has grown into the leading source of industry news, reviews and community discussions dedicated exclusively to the Palm OS Platform. PalmInfoCenter is the online destination of choice for the Palm OS handheld enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. .
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 30, 2003
Words:580
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