Tri-Vision International Ltd./Ltee - V-Chip and Entertainment Violence to Receive Higher Profile As Democratic Convention Opens in Entertainment Capital.

Business Editors

TORONTO--(BUSINESS WIRE)--Aug. 15, 2000

V-Chip Champion Chosen as Gore Vice Presidential Running Mate 

Tri-Vision International Ltd./Ltee (TSE:TVL.) welcomes the high profile that will likely be given both the v-chip technology and entertainment violence flowing from the recent appointment of Senator Joseph Lieberman, the co-author of the U.S. v-chip law (New Telecommunications Act of 1996), as Vice Presidential running mate to Al Gore and from the Democratic Convention now underway in Los Angeles. The convention should draw the v-chip back into the spotlight along with further discussions about television violence and the ratings system.

The Democrats have outlined their position in public presentations stating, "parents and the entertainment industry must accept more responsibility. Many parents are not aware of the resources available to them, such as the V-chip technology in television sets and Internet filtering devices that can help them shield children from violent entertainment. The entertainment industry must accept more responsibility and exercise more self-restraint, by strictly enforcing movie ratings, by taking a close look at violence in its own advertising, and by determining whether the ratings systems are allowing too many children to be exposed to too much violence and cruelty." These positions are expected to surface again during the present Democratic Convention.

"The tone of the current Democratic Convention provides further confirmation of the commitment that senior U.S. political leaders have to the v-chip and to ensuring that children are protected from offensive and harmful programs on television," stated Tri-Vision President & CEO, Najmul Siddiqui. "We are delighted to see that both political parties in the U.S. continue to support the v-chip initiative and are committed to providing this very important tool to families across the country."

Vice President Al Gore has long been a proponent of the v-chip and has clearly made the v-chip a prominent part of his election platform. In September 1997, v-chip inventor and Tri-Vision Director Tim Collings was a guest of Al Gore for a news conference in the White House to unveil the TV program ratings and demonstrate Tri-Vision's patented V-gis(TM) v-chip technology. "Joe Lieberman represents a new guard of leadership," said one Gore source. "Senator Lieberman has a national reputation of integrity and independence. Lieberman and Gore share the same values."

In a media statement made July 21, 1999 surrounding violence on television, Senator Lieberman described American parents as "deeply worried about their children's exposure to an increasingly toxic popular culture," and his appeal to the American entertainment industry acknowledged parents' "responsibility for shielding their own children" from harmful media exposure.

"Senator Lieberman's integrity and independence added considerable strength to the v-chip cause and we expect that, if successful in the Presidential election, the Democrats will further the cause of the v-chip and the need to ensure that parents have full control over what their children are exposed to on television," stated Tim Collings, inventor of Tri-Vision's unique, field-upgradeable V-gis(TM) v-chip technology. "Having listened to Senator Lieberman position and seen his actions during the formative days of the U.S. legislation, I found him to be truly committed to the v-chip law in its totality. We anticipate considerable attention to the v-chip and television violence issues with the current Democratic Convention underway in Los Angeles now," Collings added.

Tri-Vision International Ltd./Ltee is a public company founded in 1986. The Company trades on Canada's Toronto Stock Exchange under the symbol TVL.

For investor or media information, contact Century Communications Corporation toll free at [phone]. For corporate information visit the Company's website at www.tri-vision.ca; or to learn more about the V-gis(TM) v-chip Parental TV Monitor visit www.v-gis.com; or for CATV product information visit www.tri-vision.com.

The Toronto Stock Exchange has not reviewed and does not approve or disapprove of the adequacy or accuracy of this release.