Trendscape 2004 Debuts at Future Trends Conference in South Beach; Michael Tchong Unveils 266 Trends Shaping Global Commerce Next Year.Business Editors IIR IIR - Infinite Impulse Response Future Trends Conference SOUTH BEACH, Fla.--(BUSINESS WIRE)--Nov. 18, 2003 At the Future Trends conference, futurist and trend analyst, Michael Tchong introduced Trendscape 2004, his first annual trend report. Designed for executives, marketers and venture capitalists as well as anyone who needs to monitor emerging trends, Trendscape 2004, a 106-page photo-rich report, succinctly categorizes, summarizes, analyzes and illustrates some of the hottest trends that will affect global business next year. How is Velcro Valley rallying the tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] market? Why is WAF WAF 1 or Waf n. A member of the Women in the Air Force, organized after World War II, but now no longer a separate branch. [From W(omen in the) A(ir) F(orce).] (wife acceptance factor) a fascinating new social phenomenon? How is time compression affecting consumers, business and the media? How is Generation X-tasy influencing entertainment? What new technologies, from audio to mobile phones, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates to flat screens, notebooks to e-wear, are helping to recast society? Trendscape 2004 examines these and other trends in seven overarching categories:
Metatrends -- Trends that shape other trends like Voyeurgasm;
Demotrends -- Demographic hot buttons like Latino Americano;
Geotrends -- Snapshots of influential areas around the globe
including Las Vegas and South Korea;
Marketrends -- Key metrics for leading industry sectors such as
Entertainment and Pharmaceuticals;
E-trends -- The Net, a harbinger of things to come like blogging,
IMing and Googling;
Trendspotting -- Trends that merit special attention like Design
Hotels and Memory Protection; and,
Cool Hunt -- Never-ending journey to find the coolest products on
the market from fashion to home theater.
"As the economy rallies to help build this decade's hot new brands, companies are in need of a roadmap to success," said Michael Tchong, Trendscape founder. "Trendscape 2004 provides a highly condensed con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. snapshot of key trends that highlight major business opportunities." With references shown in "hyperlinked blue" which are found in the extensive resources section, plus a companion CD, each trend is ready to put into action. Trendscape 2004 features 143 photos and 52 graphs and tables, alleviating the task of data absorption. On Tuesday, November 18, at 8:45 a.m. ET, Michael Tchong will kick off the day's events at IIR's Future Trends conference with his presentation: "Trendscape 2004: A Marketer's Guide to Survival" in the main conference room. Audience members will get a sneak peek into key findings as well as a free 12-page preview of the trend report. Pricing and availability Trendscape 2004 will be available for $360 beginning November 17 and can be purchased through Trendscape's site at www.trendsetters.com or by calling 800-WAY-COOL. About Michael Tchong Throughout his career, Michael Tchong has been at the forefront of emerging trends such as home computing, desktop publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, , personal communications and the Internet. In 1987, aware of the huge shift presented by Macintosh and desktop publishing, Michael founded MacWEEK, which was acquired by Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, in 1988. In 1992, Michael founded Atelier Systems, a pioneer in personal communication software. Realizing the potential of the Internet, Michael founded Interstellar in·ter·stel·lar adj. Between or among the stars: interstellar gases. interstellar Adjective between or among stars Adj. 1. , a media and communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. that gave rise to CyberAtlas, a site that was sold to I/PRO in 1996 and became a preeminent online research site. In 1997, Michael launched ICONOCAST, a weekly online newsletter aimed at the emerging wave of Internet marketing See Internet advertising. , which was sold to Imagine Media in 1998. In January 2003, Michael founded Trendscape, a San Francisco-based media and entertainment company that now produces an annual trend report of the same name in addition to a bi-weekly newsletter called Trendsetters.com. Michael frequently consults with corporations and speaks to audiences internationally on emerging trends. |
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