TrendEx Media Offers ERA Show Discount; Attendees Can Save 30 Percent on Transactional E-Mails in September.

LAS VEGAS -- In anticipation of the Electronic Retailing Association convention in Las Vegas Sept. 10-12, TrendEx Media today announced a 30 percent discount for transactional e-mails for ERA attendees who sign up before Sept. 30. E[acute accent]The offer, at .003 cents per e-mail, compares with the normal price of 1 cent for sending corporate messages to prospective retail buyers. ERA attendees, including existing clients, are encouraged to sign up for TrendEx's ERA show promotion. E[acute accent]TrendEx Media, a SellingSource.com company, is attending the 16th annual Electronic Retailing Association convention Sept. 10-12 at the Mirage Hotel & Casino in Las Vegas and will be at booth 1002 with AbsoluteROI and DataX Ltd. E[acute accent]TrendEx Media delivers customized transactional e-mails, with the design provided by the client or the client's agency, to a client's proprietary list. Through the company's high-tech delivery system, it protects client lists from being shared. E[acute accent]TrendEx Media's proprietary Visual Message Report provides clients with click-through rates by location, so they know exactly where recipients clicked on the message. This helps clients refine messages by call to action, sociographics and demographics. TrendEx Media also offers an auto-responder follow-up to click-throughs. E[acute accent]Additionally, hiring TrendEx Media takes care of federal CAN-SPAM requirements while allowing an intermediary to manage complaints and list clean-up. E[acute accent]Normal cost of the TrendEx Media transactional e-mail service is $0.01 per e-mail. An ERA convention attendee price of $0.003 per e-mail is available to current and new clients who sign up by Sept. 30. E[acute accent]"The low-cost, high return and increasing consumer acceptance of e-mail marketing have most companies boosting their e-mail marketing efforts," said Derek LaFavor, Selling Source CEO. "As marketers move up the effectiveness curve from undifferentiated bulk mail to dynamic content to behavior-based triggering, they finally are starting to create more effective and efficient customer relationships."

E[acute accent]About TrendEx Media

E[acute accent]TrendEx Media (www.TrendExMedia.com) delivers highly targeted e-mail messages to motivated consumer groups, using the latest e-mail technology and marketing techniques. TrendEx creates and executes campaigns using clients' proprietary opt-in e-mail lists while its list management and hygiene services ensure client's lists stay clean, deliverable, and compliant.