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Travs radio.

You don't have to plan on staying east of Shackleford Road to catch the Arkansas Travelers on the radio this season.

The Double-A Texas League team signed a deal with Equity Broadcasting Corp. last week that will bring live game broadcasts to KWBF-FM, 101.1. The station's 6,000-watt signal, estimated to reach a 60-mile radius from its North Little Rock tower, should be a home run with listeners after they suffered through inconsistent reception on KDXE-AM, 1380. KDXE was ordered by the Federal Communications Commission to dampen its signal to 2,500 watts at night, resulting in a reception crapshoot for most fans.

With the move into brand-new Dickey-Stephens Park this spring, Travelers management is opting to secure longer agreements with partners and advertisers. The three-year pact with KWBF is the franchise's first multiyear radio deal.

According to Travs management, each broadcast will include a 20-minute pre-game show along with a post-game show, with veteran announcer Phil Elson doing the play-by-play for the seventh season.

KWBF recently announced another deal to broadcast Arkansas Razorbacks baseball games that could trump Travelers contests in the postseason. In the case of a conflict, the Travelers game will be tape delayed; however, all games will be carried live and streamed on the Travs' Web site, www.travs.com.
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Title Annotation:Outtakes: An Inside Look Into Arkansas Media; Double-A Texas League team signed contract with Equity Broadcasting Corp.
Author:Hinkel, Nate
Publication:Arkansas Business
Article Type:Brief article
Date:Feb 12, 2007
Words:215
Previous Article:What's the 'difference?'.
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