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Travelers Group Selects New Advertising Agency.



NEW YORK--(BUSINESS WIRE)--Nov. 24, 1997--Travelers Group (NYSE NYSE

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) announced today that it has selected New York-based Merkley Newman Harty as its advertising agency of record, to handle creative development and media placement for the company's new advertising campaign. The size of the campaign was not disclosed.

Merkley Newman Harty, a division of Omnicom, will have responsibility for Travelers Group's corporate image advertising, and trade advertising for Travelers Life & Annuity and Travelers Property Casualty Corp. -- two of Travelers Group's insurance subsidiaries. Advertising for the company's Salomon Smith Barney Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm, that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world.  unit will continue to be handled by McCann-Erickson.

Commenting on the agency selection, Chairman and Chief Executive Officer Sanford I. Weill Sanford I. Weill, commonly known as Sandy Weill (born March 16 1933) is a banker, financier and philanthropist. He was formerly the chief executive officer and chairman of Citigroup Inc. He served in those positions until October 1 2003 and April 18, 2006 respectively.  said, "Travelers Group is a very different company than it was five years ago. Yet our well-known red umbrella continues to be associated primarily with our role as a leading domestic insurer, rather than as a global, fully integrated financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 provider."

Weill added, "We believe Merkley Newman Harty can help us design an advertising strategy that cuts through the insurance industry clutter, and also enables people to understand and appreciate the full scope and capabilities of Travelers Group. We are impressed with Merkley Newman Harty's creativity and vitality, and are proud to be associated with them."

Travelers Group is one of the nation's largest diversified financial services companies, with approximately $170 billion in assets. Its operating companies include Smith Barney, Travelers Life & Annuity, Primerica Financial Services Primerica Financial Services, a wholly owned subsidiary of Citigroup, is a multi-level marketing[1] company headquartered in Duluth, Georgia. It is the largest financial services marketing organization in North America, with more than 100,000 licensed independent , Travelers Property Casualty and Commercial Credit. Following completion of its announced acquisition of Salomon Inc, on a pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 basis Travelers Group is expected have assets totaling more than $350 billion.

CONTACT: Travelers Group

Gordon G. Andrew, 212/816-8853 (Media)

Bill Pike, 212/816-8874 (Investors)
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Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 24, 1997
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