Travel technology.

LeisureLink Inc. might be in the vacation business, but the company isn't sitting back and relaxing.

Instead, after receiving $5 million in venture capital funding from Mission Ventures and Clearstone Venture Partners, Leisure-Link is ramping up. The money will pay for the company to expand its engineering and marketing teams.

Through its electronic distribution platform, LeisureLink connects vacation rental and time-share suppliers to travelers. That platform is set up so travel agents can make time-share and vacation rental reservations through their everyday network, the most recognizable of which is the Sabre Travel Network. In the next several months, the company also plans to reach out directly to consumers with its own Web site.

"If you have ever tried to book a vacation rental, if you want to go to Mammoth or Vail with your family, it is really hard," said Erik Hovanec, chief executive of LeisureLink, which will soon be moving to Pasadena from Altadena. "There is no central organized area where you can go to find vacation rentals. Our mission is to organize that market."

Kelly Tompkins, who developed the initial Sabre Web reservation system and hosting services for travel agencies, started LeisureLink in 2002. Since its founding, the company received angel capital from Tech Coast Angels and Pasadena Angels. Hovanec, a member of Pasadena Angels and a former general manager at Green Dot Corp., became chief executive this year.

The task now is to convince time-share and vacation rental suppliers that signing up with LeisureLink will boost their revenues by filling up rooms. The company says that it sold over 70 percent of the rooms last July at the Barefoot Golf Resort in Myrtle Beach for operator Tartan Management. For its service, Hovanec explained LeisureLink typically charges a net rate--often around 30 percent--on each reservation made and takes care of the travel agent commission out of its cut.

"It is imperative for these companies to maximize their revenue and to price discriminate. The airlines have done it very well," said Hovanec. "The goal is to manage the inventory and to sell out the whole inventory to maximize their revenue. That is the core value proposition to suppliers."

Already, he said the company has secured a wide range of clients. Its revenues have increased 80 percent to 100 percent quarter-over-quarter through last year and into the early part of this year.

Hovanec sees revenues accelerating even faster in the near future, but acknowledged that LeisureLink has some competition. Companies such as Austin, Texas-based WVR Group are aiming at the time share market.

"Our mission is to dominate the marketplace," he said. "That allows those 10,000 global suppliers to meet consumers at a fair price and consummate a transaction. This is a very large market. There are literally billions and billions of dollars spent on leisure."