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Translation: An Ad Agency with Street Cred

Last year, career music biz biz  
n. Informal
Business.


biz
Noun

Informal business

Noun 1.
 and brand man Steve Stoute and rap entrepreneur Jay-Z, aka Shawn Carter, formed Translation Advertising, a New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 firm that helps Corporate America advertise with a multicultural sensibility sensibility /sen·si·bil·i·ty/ (sen?si-bil´i-te) susceptibility of feeling; ability to feel or perceive.

deep sensibility
. Both men are self-made, successful, and connected to youth culture, despite being on the cusp of 40. Stoute has managed singer Mary J. Blige and the rapper Nas, and produced records for acts ranging from Eminem to U2. In November, the American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising."

The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry.
 inducted Stoute into its Hall of Achievement. At 39, Carter has long worked at the forefront of the hip-hop music scene. Besides the wealth and fame he accumulated from the music business, he also owns a stake in the New Jersey Nets basketball franchise, and the 40/40 chain of nightclubs.
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Article Details
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Author:Greg T. Spielberg
Publication:BusinessWeek
Date:Mar 2, 2009
Words:127
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