Transamerica Introduces ``Target: Growth!'' Program to Support General Agents and Producers.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Nov. 21, 2002

Providing General Agents (GAs) with another tool to help boost sales, Transamerica Insurance & Investment Group (Transamerica) recently introduced "Target: Growth!" This turnkey program gives GAs the tools they need to support producers' marketing efforts by providing them with information and training.

By offering producers a series of three educational seminars, GAs "can train producers on everything from learning the planning concept to closing the sale," explained Transamerica Senior Vice President and Chief Agency Officer, Jim Bowman.

"At the core of this program," Bowman said, "are the Continuing Education seminars, which we designed to help producers find creative solutions to clients' estate and business planning goals. One focuses on business succession and covers key person insurance and buy/sell planning; one covers executive benefits such as restricted executive bonus arrangements and deferred compensation plans; and the third addresses premium financing, including financed split dollar rescue."

Seminar attendees receive a kit with marketing and training materials produced by Transamerica, including:

-- seminar booklets,

-- case studies and technical information,

-- Program Highlights brochures with a Fact Finder component,

-- product comparison charts, and

-- Transamerica product information.

According to Onel Garcia, vice president of insurance and financial services company Robert A. Brandon, Inc., the sophistication of the "Target: Growth!" program is what attracts--and then maintains--the interest of attendees. "From the high-quality materials to the topics covered, this program is top-notch. Our agency plans to use it time and again," Garcia said.

"In the program's first three months," Bowman said, "our GAs have scheduled more than 70 'Target: Growth!' meetings nationwide, to which they've invited more than 140,000 current and prospective producers. 'Target: Growth!' is just part of our ongoing effort to provide value-added service to our agency distribution system."

Transamerica Insurance & Investment Group offers an array of innovative financial services and products designed to help individuals, families and businesses build, protect and preserve their assets. Many of those products and services are underwritten by Transamerica Occidental Life Insurance Company or its affiliated statutory insurance companies.

Producers and registered representatives who are interested in "Target: Growth!" should contact one of Transamerica's Regional Marketing Centers -- Western Region: 888-862-1936; or Eastern Region: 888-558-8743.

Transamerica Occidental Life is a member of the AEGON Group, an international insurance organization headquartered in The Hague, the Netherlands. The AEGON Group is one of the world's leading life insurance and financial services organizations.