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Transamerica's Principium II Variable Annuity Continues to Gain Market Share.

Decision to Launch Lower-Cost Solution in 2008 Pays Off

DENVER -- Transamerica Life Insurance Company (Transamerica) is attracting new clients and gaining market share in the variable annuity Variable Annuity

An insurance contract in which, at the end of the accumulation stage, the insurance company guarantees a minimum payment. The remaining income payments can vary depending on the performance of the managed portfolio.
 market, thanks in part to its Principium prin·cip·i·um  
n. pl. prin·cip·i·a
A principle, especially a basic one.



[Latin prncipium; see principle.]
 II variable annuity. Available for more than a year - since August 18, 2008 - Principium II is a lower-cost variable annuity with ETF-based subaccounts. The product is easy to explain and offers optional benefits similar to those available with rest of Transamerica's variable annuity suite.

"We're pleased with the success of Principium II over the last year, and we're not surprised to see many of our competitors have recently followed suit in creating similar variable annuities Variable annuities

Investment contracts whose issuer pays a periodic amount linked to the investment performance of an underlying portfolio.
," said Dave Paulsen, executive vice president, national sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 for annuities at Transamerica Capital, Inc. "As one of the first annuity providers to offer a lower-cost solution, we look forward to building upon progress we've made. Delivering valuable solutions to help individuals achieve their long-term financial goals with Principium II and other Transamerica annuities is among our top priorities."

Transamerica created Principium II in response to a growing client need for a relatively simple, lower-cost variable annuity. An early provider of ETF-based subaccounts, Transamerica keeps investor costs low with Principium II partly through these investment options. Two of the subaccount choices available with Principium II -Transamerica Index 50 VP and Transamerica Index 75 VP - allocate assets in underlying exchange traded funds Exchange Traded Funds (ETF)

Also known as ETF. A basket of stocks similar to an index mutual fund. However, there are a number of important differences between ETFs and mutual funds.
 from Vanguard, and are managed by AEGON USA Investment Management, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. Transamerica selected Vanguard as the portfolios' ETF ETF

See Exchange Traded Fund.


ETF

See exchange-traded fund (ETF).
 provider because of their index management expertise and history of keeping investor costs low.

"Vanguard ETFs provide broadly diversified exposure to equity and fixed income markets, at a very low cost, and we're dedicated to bringing investing costs down even further over time," said Martha Papariello, principal and head of Vanguard Financial Advisor Services group. "That means more money remains invested and at work for our clients, and for Transamerica Principium II annuitants."

Overall Transamerica variable annuity sales continue to trend upward thanks in part to Principium II. Despite industry sales being down over 2008, Transamerica has posted month-over-month variable annuity sales growth through the first half of 2009.

"Our presence in the simple, lower-cost variable annuity space during a constantly evolving investment landscape is a driving factor in our sales success this year," said Lon Olejniczak, chief executive officer at Transamerica Capital, Inc. "It's clear that other variable annuity providers realize the value in this solution, and we are proud that we were among the first to market in creating Principium II."

Financial professionals interested in learning more should contact the Transamerica sales desk at 1-800-851-7555. Investors should contact the customer care group at 1-800-525-6205.

Variable annuities are long-term financial vehicles designed for retirement purposes and contain underlying investment portfolios that are subject to market fluctuation Fluctuation

A price or interest rate change.
, investment risk and possible loss of principal.

Transamerica Principium II fees and charges range from 0.85%-1.65% M&E&A, 0%-5% surrender charges Surrender Charge

A fee levied on a life insurance policyholder upon cancellation of his or her life insurance policy. The fee is used to cover the costs of keeping the insurance policy on the insurance provider's books.
, $30-$35 annual fee, and subaccount management fees.

Please consider variable annuity investment objectives, risks, charges, and expenses carefully before investing. The contract and underlying fund prospectus contain this and other information about the annuity. Please call 1-800-525-6205 to obtain a prospectus and read it carefully before investing.

Annuities issued by: Transamerica Life Insurance Company Cedar Rapids Cedar Rapids, city (1990 pop. 108,751), seat of Linn co., E central Iowa, on the Cedar River; inc. as a city 1856. The second largest city in Iowa, it is named for the surging rapids in the river. , IA Transamerica Financial Life Insurance Company Purchase, NY Underwritten and distributed by: Transamerica Capital, Inc.

Transamerica Financial Life Insurance Company is licensed in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

About Transamerica

Transamerica companies market an array of life insurance, annuities, retirement solutions and investments designed to help individuals, families, and businesses build, protect and preserve their assets. The Transamerica companies are members of the AEGON group, an international life insurance, pension and investment group, based in The Hague, The Hague, The (hāg), Du. 's Gravenhage or Den Haag, Fr. La Haye, city (1994 pop. 445,279), administrative and governmental seat of the Kingdom of the Netherlands, capital of South Holland prov., W Netherlands, on the North Sea.  Netherlands. For more information about Transamerica, visit www.transamerica.com.

About Transamerica Capital, Inc.

Transamerica Capital, Inc. is the underwriting Underwriting

1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt).

2. The process of issuing insurance policies.
 and wholesaling broker/dealer for Transamerica Life Insurance Company variable annuities. The company works with financial professionals at wirehouse, regional, independent, and bank firms to provide a variety of insurance and investment solutions.

About AEGON N.V.

AEGON has businesses in over 20 markets in the Americas, Europe and Asia. AEGON companies employ approximately 31,000 people and have over 40 million customers across the globe.

Respect, quality, transparency and trust constitute AEGON's core values as the company continually strives to meet the expectations of customers, shareholders, employees and business partners. AEGON is driven to be a leading force in global financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
. For more information about AEGON, visit www.aegon.com.

All policies, riders, and forms may vary by state, and may not be available in all states. AV1025 101 178 903, AV1029 101 178 903, Oregon AV1389 101 178 903, AV1343 101 178 903
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Comment:Transamerica's Principium II Variable Annuity Continues to Gain Market Share.
Publication:Business Wire
Article Type:Company overview
Geographic Code:1U8CO
Date:Aug 25, 2009
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