TransCore Media Secures Advertising Contract to Promote New COMEDY CENTRAL Series.PORTLAND, Ore. -- TransCore Media, a unit within TransCore's Commercial Business Services Group, announced today it's secured a ten-city truck-side campaign for COMEDY CENTRAL's new TV series "The Naked Trucker and T-Bones Show." Launching January 2007, the advertising campaign will promote the new cable program by literally driving through Atlanta, Boston, Chicago, Dallas, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Philadelphia, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Seattle, and Washington DC with 226 trucks for the next 30 days. "The Naked Trucker and T-Bones Show," developed by COMEDY CENTRAL, will premiere January 17th at 10:30 p.m. ET. Comedy vets David Koechner David Koechner (pronounced /'kɛk.nɚ/) (born August 24, 1962) is an American character actor (film, television and stage), comedian and musician. (T-Bones) and David (Gruber) Allen (The Naked Trucker) bring their off-beat characters to television in a free-wheeling, weekly roundup of their cross-country adventures. Before a live audience, they show and tell twisted tales from the road while mixing social commentary, and original tunes (from funk to folk-fried rock) in a one-of-a-kind comedy show that is as diverse as America itself. "Not only is truck-side advertising an appropriate media selection for our client's upcoming show, it expands the reach of the campaign beyond traditional advertising," said Robin Rosing, account director at MPG, the agency responsible for the series launch. In a recent survey, 76 percent of senior executives ranging from CEOs to senior marketing executives were experimenting with alternative media in response to emerging marketing channels altering the landscape of advertising. Non-traditional approaches provide a way to avoid the fragmentation seen in traditional media and more effectively reach specific target audiences. Utilizing new out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. formats, combined with traditional television, radio or print will increase the effectiveness of advertising and marketing campaigns. Truck-side advertising provides valuable niche marketing by physically taking the advertisement to the consumer, and in this campaign the medium offers the added benefit of a direct tie-in to the advertiser's message. About TransCore Media TransCore Media offers a variety of informational and advertising media targeted to professional drivers and the traveling public. TransCore's media flagship is its network of digital displays located in more than 1,200 installations in travel plazas, toll roads The following is a list of toll roads. Toll roads are roads on which a toll authority collects a fee for use. This list also contains toll bridges and toll tunnels. Lists of these subsets of toll roads can be found in List of toll bridges and List of toll tunnels. and truck stops across the country, reaching a daily audience of 3.6 million travelers. Additional TransCore media offerings include literature display racks, courtesy phone Airport terminals, large train stations, hotel lobbies, and other locations where many travellers are expected, often have courtesy telephones scattered about the premises, usually with a white case or other distinctive color. kiosks and more. www.transcoremedia.com. About TransCore TransCore operates as a unit of Roper Industries, a market-driven, diversified growth company with 2005 revenues of $1.5 billion and a total capitalization Total capitalization The total long-term debt and all types of equity of a company that constitutes its capital structure. total capitalization See capitalization. of over $4 billion. Roper Industries is also a component of the S&P MidCap 400 and Russell 1000 Indexes. TransCore's more than 60 year heritage supporting the transportation industry spans a range of offerings tailored to the rail, intermodal, trucking, toll, traffic management, airport, parking, access control and homeland security markets. With installations in 46 countries, more than 100 patents, and pioneering applications of RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. and satellite communications technologies, TransCore's expertise is unparalleled in the markets it serves. In 2006, TransCore was honored by Inbound Logistics Magazine as one of the Top 100 Logistics providers while Engineering News-Record (ENR ENR Enrolled (bill, resolution, etc. passed by both houses of Congress and re-typed) ENR Engineering News Record EnR Énergies Renouvelables (French) enr Enregistrement (French) ) ranked TransCore No. 57 out of the Top 500 Design Firms and No. 11 for firms that specialize in transportation. For more information, visit www.transcore.com. |
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