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TransChip Announces Rapid Integration Camera Chip at 3GSM; Programmable Camera Solution Integrated into Mobile Handsets in Just Five Days.


Business Editors/High-Tech Writers

3GSM World Congress 2003

CANNES, France--(BUSINESS WIRE)--Feb. 18, 2003

TransChip Inc., a leading developer of single chip camera solutions for multimedia-enabled devices, today announced a rapid integration single chip camera solution offering imaging capabilities for mobile phones.

TransChip will be demonstrating the solution in the Israel Mobile Association Pavilion at 3GSM World Congress in Cannes at the Carlton Hotel, Cannes The InterContinental Carlton Cannes is a 338-room luxury hotel, built in 1909, located at 58 La Croisette in Cannes on the French Riviera, and listed by the Government of France as a National Historic Building. . Reference designs containing a prototype of TransChip's miniature camera will be on display inside the Intel (Hall 2, Stand E47) and Microsoft (Hall 1, Stand A14) booths at the show.

TransChip has integrated its imagers into existing handsets in a matter of days using reference designs from several handset manufacturers and chipset companies. Integrating camera modules into mobile phones is the single largest technological challenge facing today's handset manufacturers. TransChip offers a significantly shorter time to market for camera-enabled handset manufacturers than many existing solutions due to the small solution size and seamless interface with any host processor and LCD screen.

"TransChip's camera on a chip solution has been incorporated into the Intel(R) PXA26x cellular phone reference design," explained Mark Casey, director of marketing for Intel's PCA (tool, programming) PCA - A dynamic analyser from DEC giving information on run-time performance and code use.  components group. "Intel is impressed by the speed of integration of the camera solution into our handset and the broad functionality of TransChip's solution."

"We are very pleased that our cooperation with Intel and Microsoft on a camera phone design resulted in a successful smart phone prototype," said Dr. Viktor Ariel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of TransChip. "Our TC5700 family of complete, shrink wrap camera chip solutions offers unprecedented flexibility in terms of programmability and integration. We demonstrated that a mobile handset can be converted into a camera phone, complete with motion JPEG See MPEG and JPEG 2000.

Motion JPEG - Moving JPEG
 capabilities for video-clip and still photograph capture, in a matter of days."

TC5700 is a single chip complete VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions.  camera including image sensor An image sensor is a device that converts a visual image to an electric signal. It is used chiefly in digital cameras and other imaging devices. It is usually an array of charge-coupled devices (CCD) or CMOS sensors such as active-pixel sensors. , programmable image processor and real-time JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 Codec. The chip includes complex algorithms to ensure picture perfect images even in problematic lighting settings. Digital effects are possible as well as x2 and x4 zoom capabilities. The camera interface also supports scaling and formatting of the YUV The color encoding system used for analog television worldwide (NTSC, PAL and SECAM). The YUV color space (color model) differs from RGB, which is what the camera captures and what humans view.  or RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity).  output to various resolutions. The camera chip is packaged as a miniature module on a flex cable.

About TransChip Inc.

TransChip Inc. is a leading developer of single chip camera solutions for mobile phones. The company's complete imaging solutions, from initial image capture to video compression and streaming, enable mobile handset manufacturers to incorporate high quality multimedia technology into their next generation handsets with very low power requirements. The company was founded by industry leading experts in the fields of imaging and semiconductor technologies. For more information about TransChip, please visit http://www.transchip.com.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 18, 2003
Words:449
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