Trans World Entertainment Partners with WideRay to Offer In-Store Content for Mobile Phones; f.y.e. Customers Can Download Music, Games, Video, Ringtones and Wallpapers Directly to Their Mobile Devices Quickly and without Data Charges.

SAN FRANCISCO -- Trans World Entertainment Corp. (TWEC), the nation's largest specialty music retailer, and WideRay Corp., maker of the leading end-to-end retail and on-location solution for wireless distribution of digital media and promotional content to mobile devices, announced that TWEC has partnered with WideRay to launch new "Download & Go" mobile entertainment stations at nine f.y.e. -- For Your Entertainment retail locations in New York, Los Angeles and Boston. E[acute accent]The mobile entertainment content available during the initial launch period includes music, video, games, ringtones and wallpapers from EMI Music, Twentieth Century Fox, Digital Chocolate and others, and will be offered as free downloads or try-and-buy applications. Selected full-length games will be offered for purchase and can be paid for in-store through f.y.e.'s existing point-of-sale system. To receive the mobile content from the "Download & Go" stations, customers simply need a Bluetooth- or infrared-enabled mobile device. Once inside the store, customers with Bluetooth-connected mobile phones will be automatically sent a wireless message from f.y.e. with the content offer. The download is quick: It takes less than a minute to wirelessly download rich content to a mobile device. E[acute accent]"Trans World Entertainment is proud to launch this exciting mobile content delivery service, which will benefit customers who come to our stores when they want to discover the latest in entertainment -- now delivered directly to their mobile phones," said Fred Fox, Executive Vice President of Marketing and Merchandising, TWEC. "As a leader in providing leading-edge, in-store technology, we're always looking for new and innovative opportunities to proactively deliver rich entertainment. Our partnership with WideRay will enable f.y.e. to reach customers with relevant and exciting entertainment choices directly on their mobile without any carrier data fees for our customers." E[acute accent]WideRay will supply the in-store hardware and the content for the initial store implementation. The hardware, called a Jack Service Point, allows end users with Bluetooth- or infrared-enabled mobile devices to access digital content and mobile applications at retail and other locations. The Jacks have built-in connectivity to leverage WideRay's global wireless network for remote management, and support a wide range of mobile devices across major mobile operating systems, including Windows Mobile, Palm, Symbian, UIQ, Java and many gaming devices. E[acute accent]"WideRay's on-location wireless content distribution solution offers the most logical and easily deployable means for retailers to participate in the multi-billion dollar mobile content market, while delivering a rich in-store experience to their customers," said Grant Wakelin, chief executive officer of WideRay. "We're very pleased that a major retailer like TWEC has partnered with us to deliver mobile content to customers. The WideRay solution allows TWEC's f.y.e. -- For Your Entertainment stores to tap into this highly sought-after new revenue stream and, at the same time, position itself as a leader in the mobile content market, extending the f.y.e. store experience to customers' phones."

E[acute accent]About Trans World Entertainment

E[acute accent]Trans World Entertainment is a leading specialty retailer of music and video products. The Company operates approximately 800 retail stores in 47 states; the District of Columbia; the U.S. Virgin Islands; Puerto Rico; and e-commerce sites http://www.fye.com, http://www.wherehouse.com, http://www.coconuts.com and http://www.secondspin.com. In addition to its mall locations, operated primarily under the FYE brand, the Company also operates freestanding locations under the names Coconuts Music and Movies, Strawberries Music, Wherehouse, CD World, Spec's, Second Spin and Planet Music.

E[acute accent]About WideRay

E[acute accent]WideRay is a worldwide pioneer and market leader in mobile wireless marketing and content distribution that enables retailers, advertisers and other location owners to distribute and sell rich media and promotions directly to consumers' mobile devices. Utilizing free short-range wireless networks that operate on protocols such as Bluetooth, WiFi and Infrared, WideRay partners with movie studios, music record labels, game developers and other content owners to provide a strong source of rich media that is a complete end-to-end solution to enter into the new and growing retail category of mobile content distribution. To date, WideRay has been deployed by leading consumer retailers in Europe and North America, including EB Games, Trans World Entertainment's f.y.e. stores and Loews theaters. Founded in 2000, the company is privately held and headquartered in San Francisco. For more information about WideRay, please call 877-WIDERAY or visit www.wideray.com