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Trajecta Inc.


Trajecta Inc., a leading provider of Customer Profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period.

According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue
 Management (CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. ) solutions for strategic profit-based decision making, and Hyperion, a leader in business analysis software, have formed a strategic alliance to cooperatively market and distribute. Hyperion Essbase with Trajecta's new flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Virdix. Hyperion Essbase will be used with Virdix to enable companies to incorporate profit and risk analysis into decision-making to optimize customer acquisition and retention programs, cross-selling, one-to-one marketing, and resource allocations resource allocation Managed care The constellation of activities and decisions which form the basis for prioritizing health care needs .
COPYRIGHT 2001 Financial Executives International
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:markets Hyperion Essbase
Publication:Financial Executive
Article Type:Brief Article
Geographic Code:1USA
Date:May 1, 2001
Words:73
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