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Trajecta Expansion Continues, Opens Office in Virginia; J. Walter Levering Named Regional Vice President.


Business Editors/Technology Writers

AUSTIN, Texas--(BUSINESS WIRE)--Dec. 20, 2000

Trajecta, Inc., a leading provider of Customer Profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period.

According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue
 Management (CPM) solutions for strategic profit-based decision making, announces the opening of its Virginia office, appointing J. Walter Levering as Regional Vice President.

"Walt's years of experience with Customer Profitability Management solution technologies will help to increase executive awareness of the tremendous value of applying optimization technologies within their business," said Sheila Ferguson Sheila Ferguson (born October 8 1947 in Philadelphia, Pennsylvania) was the lead singer of 1970s American female soul music group The Three Degrees.

Ferguson settled in the UK after marrying an Englishman, and had a brief acting career.
, COO of Trajecta.

Trajecta provides superior optimization solutions to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, pharmaceuticals, and telecommunication services industries, allowing companies to maximize the overall value of customer relationships given their unique business goals and constraints. Virdix(TM), Trajecta's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , enables companies to incorporate profit and risk in decision making to solve complex, mission-critical problems, such as customer acquisition and retention programs, cross-selling, and resource and budget allocations. As Regional Vice President, Mr. Levering will direct activities for the Virginia office to better serve customers in selected industry segments. Mr. Levering is a sales and marketing executive with over twenty-five years of experience with start-ups and major expansions of young companies which offer advanced technology solutions for challenging business problems.

Prior to joining Trajecta, Mr. Levering was Managing Partner of DAX Media and the DAX Group. He is a Founding Board Member and former Chairman of the Virginia Piedmont Technology Council and a Founding Board Member of the Virginia Technology Alliance. Previously, he had sales management responsibilities with several major business affiliations, including Docutel Corporation, Hogan Systems, Information Research Corporation, and Recognition Equipment Ink. Mr. Levering is very active in many community and educational organizations.

About Trajecta, Inc. Founded in 1995, Trajecta, Inc. is a leading provider of Customer Profitability Management (CPM) solutions and has provided strategic sales, marketing, and service decisioning solutions to the financial services, pharmaceuticals, and telecommunication service industries. Trajecta utilizes patented neural network technologies coupled with advanced mathematical programming mathematical programming

Application of mathematical and computer programming techniques to the construction of deterministic models, principally for business and economics.
 techniques to compute optimal decisions. Mathematical programming is a branch of operations research operations research

Application of scientific methods to management and administration of military, government, commercial, and industrial systems. It began during World War II in Britain when teams of scientists worked with the Royal Air Force to improve radar detection of
, which begins with stated outcomes and objectives, business constraints, and mathematically searches how best to achieve them. Trajecta's customer base features Fortune 500 companies, including Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
, First Consumers National Bank, NDC NDC National Drug Code
NDC NATO Defense College
NDC National Documentation Centre (National Hellenic Research Foundation, Athens, Greece)
NDC National Dairy Council
NDC National Democratic Congress
 Health Information Services See Information Systems. , and People's Bank. Trajecta is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Pavilion Technologies, Inc.

About Pavilion Technologies, Inc. Founded in 1991, Pavilion's business intelligence solutions provided millions of dollars in annual value to more than 200 Global 500 customers. With 1,700 solutions employed worldwide, Pavilion has helped customers in the energy, pulp and paper, financial services, healthcare, chemicals, minerals, and consumer products markets to make the best, most profitable decisions in a dynamic environment. Major Pavilion customers include: Anchor Products Limited, BP, Chevron Phillips Chemical Company, Dow, DuPont, Erdolchemie, GmbH, Exxon, Nestle, and Reliant Energy.

For more information, visit the Trajecta web site at http://www.trajecta.com
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 20, 2000
Words:471
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