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TrafficStation Adds Chief Operating Officer With World Class Operations and Logistics Experience.


Business/Technology Editors

LOS ANGELES--(BUSINESS WIRE)--June 13, 2000

Michael Snyder Michael Snyder is an actor who holds the distinction of being one of only 32 actors or actresses to have starred in both the , up to and including , and then in one of the spin offs. Filmography
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 brings 17 years of Executive Leadership Experience At

Federal Express to TrafficStation Executive Management Team

TrafficStation Inc., North America's leading provider of personalized traffic and transportation information via the Internet and wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 devices, today bolstered its executive team with the addition of Michael Snyder as Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
.

Snyder's vast experience and proven executive leadership skills in the transportation and new media industries will help the company meet the challenges of hyper-growth while managing its aggressive operational deployment.

Snyder brings a wealth of experience in operations and logistics, as well as executive management and business development skills, to the position. Among his long list of accomplishments is a 17-year stint at Federal Express where he rose from a courier position to take executive responsibilities over the company's largest division as Vice President - Eastern Region.

In this position, Snyder oversaw more than 13,000 employees while presiding over a division that produced annual sales revenues of more than $2 billion.

"Michael Snyder is one of those exceptional individuals that can literally catalyze an organization and focus its collective energies on the common goal. I am absolutely delighted that he has chosen to apply his talents to help drive and manage the rapid growth we are experiencing at TrafficStation," commented Geoff Halstead, TrafficStation President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

"The next stage of our deployment -- including metropolitan area camera networks and nationwide collection of position data -- to support upcoming TrafficStation 3.0 and 4.0 product releases presents formidable challenges. Michael's world class operations and logistics abilities and experience will be a key ingredient to our success."

Prior to his current position, Snyder served as Senior Vice President of Industry Marketing and Operations at SmartShip.com, a New Media based shipping information company. Previously, he served as President, Western Region at Corporate Express where he held P&L responsibility for nearly $200 million in sales revenue.

Before earning the Vice President - Eastern Region title at Federal Express, Snyder worked as Managing Director of the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  and Three Rivers Three Rivers, Que., Canada: see Trois Rivières.  Districts. He also held the titles of Director of Planning and Administration and Senior Manager of several large City Stations at FedEx.

"I'm thrilled to join the TrafficStation executive team. I'm eager to lend my expertise to help drive their vision of leveraging powerful technologies with new media strategies and an ASP business model to enable commuters to receive relevant, accurate and timely traffic information any time, anywhere and any way they need it," said Michael Snyder.

"The TrafficStation data harvesting strategy requires an exceptionally tight integration of operations and information technology that will set new standards in organizational management. As interactive traffic information becomes integrated into the fabric of the economy, it will become a critical service for tens of millions of consumers and businesses. I'm excited by the challenge of building a company to meet that mission."

About Traffic Station

TrafficStation (www.trafficstation.com) is North America's leading provider of personalized traffic and traveler information via the Internet, telecommunications and mobile wireless devices. Services are currently offered in 27 major metropolitan areas in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada with a rapid North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 rollout continuing through 2000.

Current clients and partners include AT&T Wireless, Microsoft, Zip2/Alta Vista, Vicinity MapBlast!, MyWay.com, US Wireless Corporation and Phone.com. TrafficStation leadership has been recognized through its selection as Partner in the AZTech and Trips123 Federal Model Deployment initiatives in Arizona and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

TrafficStation is also working with Microsoft to deliver its traffic solutions to Windows CE (Windows Consumer Electronics) Microsoft's version of Windows for handheld devices and embedded systems that use x86, ARM, MIPS and SHx CPUs. Windows CE .NET superseded Windows CE 3.0.  devices, with PalmComputing for popular Palm devices and with Phone.com to deliver solutions through Wireless Application Protocol (WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
) and Wireless Mark-up Language (WML (Wireless Markup Language) A tag-based language used in the Wireless Application Protocol (WAP). WML is an XML document type allowing standard XML and HTML tools to be used to develop WML applications. It evolved from Openwave's HDML, but WML is not a superset of HDML. ).

Note to Editors: TrafficStation, Getting There Just Got Easier, QuickCheck and Personal TrafficAdvisor are trademarks and/or service marks of Traffic Station, Inc. All other trademarks are the registered property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 13, 2000
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