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Traffic.com CEO Richard P. Ramirez to Appear Today on CNNfn's 'Market Coverage'.


Business Editors/Hi-Tech Writers

WAYNE, Pa.--(BUSINESS WIRE)--Nov. 22, 2000

Traffic.com, the premier provider of traffic and logistics information, announced this morning that CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and President Richard P. Ramirez will appear as a featured guest on CNNfn's "Market Coverage", later today at 12:50 PM EST EST electroshock therapy.

EST
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. Mr. Ramirez's appearance was planned to coincide with Thanksgiving Eve's regard as the "busiest travel day of the year" and accordingly, he will discuss Traffic.com's many pioneering, technology-based traffic solutions offered via his company's world-class digital system on a segment entitled "The Leading Edge."

On September 25th, Traffic.com unveiled its website and TrafficPulse(SM) Digital Sensor Network A low-speed industrial network that is used to connect sensors to actuators. A sensor network implies limited or no controller functions. Multiple sensor networks may be coupled to form device networks. See industrial control network.  in Pittsburgh, in a ceremony highlighted by U.S. Secretary of Transportation Rodney E. Slater
''For the British Musician, see Rodney Slater (musician).


Rodney Earl Slater (born in Marianna, Arkansas on February 23, 1955) was the United States Secretary of Transportation under U. S. President Bill Clinton.
. In his remarks, Secretary Slater described Traffic.com's TrafficPulse(SM) as the "first full-scale, regional transportation sensor network of its kind, anywhere in the world." The TrafficPulse(SM) network uses a system of roadside sensors that collect data to provide up-to-the-minute traffic speeds, point-to-point travel times, traffic volumes and predictive forecasts to private and commercial motorists. Data is then delivered via a wireless network to the company's National Traffic Intelligence Center (NTIC NTIC Nouvelles Technologies de l'Information et de la Communication
NTIC New Technologies of Information and Communication
NTIC Non-Lethal Technology Innovation Center
NTIC Naval Technical Intelligence Center
NTIC Navy Tactical Intelligence Center
), where it is repackaged for instantaneous delivery to the company's website (www.traffic.com) and broadcast traffic reports. (In the near future, the company plans to provide its service on wireless devices and on in-vehicle telematics applications.)

Just last week, Traffic.com inaugurated its service in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Philadelphia and Houston by providing local traffic information on its website, so motorists in those cities can better plan their routes in order to avoid congestion The condition of a network when there is not enough bandwidth to support the current traffic load.

congestion - When the offered load of a data communication path exceeds the capacity.
 and other traffic delays. Traffic.com plans to follow these and other website launches with a digital sensor deployment identical to the system already in place in Pittsburgh. The expansion is part of a planned national roll out that will eventually position Traffic.com in virtually every major U.S. market, thus creating a first-of-its-kind `National Traffic Network'.

The company's national roll-out and operations will be supported by $45 million in new financing the company announced on October 26th. In this round of funding - the company's third - Baker Capital was the lead investor, joined by TL Ventures (a founding investor), Hearst Interactive Media, Bessemer Venture Partners Bessemer Venture Partners is a private venture capital firm with offices in Silicon Valley, New York, Massachusetts, China, and India. It has backed such companies as Ciena, Flarion, Parametric Technologies, Skype, Staples, VeriSign and Veritas. , PNC Financial Services PNC Financial Services (NYSE: PNC) is a U.S.-based financial services corporation, with assets of $92.0 billion. PNC operations include a regional banking franchise operating primarily in eight states and the District of Columbia, specialized financial businesses serving  Group's VentureBank@PNC PNC Purdue University North Central (Westville, Indiana)
PnC Point 'n Click
PNC Police National Computer
PNC People's National Congress (Guyana)
PNC People's National Congress
, and DVCRF Ventures. Other initial investors in Traffic.com include Internet Capital Group, an Internet holding company actively engaged in business-to-business e-commerce through a network of partner companies; and Pennsylvania Early Stage Partners, an early-stage investor affiliated with Safeguard Scientifics, Inc.

"Traffic.com truly is a leading edge company with a one-of-a-kind product and exclusive technology", said CEO and President Richard P. Ramirez. "By providing private and commercial travelers with readily-accessible tools to help manage their schedules and routing, Traffic.com contributes to enhancing the daily lives of Americans through decreased congestion and improved safety and efficiency."

About Traffic.com

Traffic.com is revolutionizing traffic and logistics information services See Information Systems.  with the development of advanced information systems and its exclusive TrafficPulse digital sensor network. Traffic.com employs proprietary digital technology that enables users to access information about actual speeds, travel times, traffic density, events and incidents on a 24/7 basis.

Its TrafficPulse network, built in partnership with the U.S. Department of Transportation, is deployed along key roadways in major markets and delivers data wirelessly to its National Traffic Intelligence Center (NTIC). The resulting traffic information is distributed via the Web and radio broadcast reports, to be augmented shortly by TV broadcasts and wireless access. Ultimately, data will be delivered to vehicles via digitally based on-board telematics devices.
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Publication:Business Wire
Date:Nov 22, 2000
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