Traffic to Retail Sites Winds Down the Week Before Christmas, Says Media Metrix.Business Editors NEW YORK--(BUSINESS WIRE)--Dec. 28, 2000 Media Metrix Online Shopping Index Off More Than 10 Percent Since Week-two Peak of Holiday 2000 Shopping Season With Exception of Flowers flowers represent this season. [Art: Hall, 129] See : Spring Flowers Anthea epithet of Hera, meaning “flowery.” [Gk. Myth. , Gifts and Greetings greetings interj an expression of friendly salutation Category Which Increased 45 Percent Media Metrix, the pioneer and leader in Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and Digital Media measurement worldwide, today announced that 31.8 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. went to online retail sites during the week before Christmas Christmas [Christ's Mass], in the Christian calendar, feast of the nativity of Jesus, celebrated in Roman Catholic and Protestant Churches on Dec. 25. In liturgical importance it ranks after Easter, Pentecost, and Epiphany (Jan. 6). (week ending Dec. 24, 2000), a decrease of 10.9 percent since the holiday season's peak of 35.6 million unique visitors (week two, ending Dec. 3, 2000). Compared to the same week last year, however, the Media Metrix Online Shopping Index -- which aggregates Web visitors from both home and work to nearly 400 retail sites and 18 retail subcategories -- was up by 28.4 percent. "The drop in visitors to retail sites during the final days of the shopping season comes as no surprise in light of last year's pattern as well as this season's early peak in retail traffic," said Anne Anne, British princess Anne (Anne Elizabeth Alice Louise), 1950–, British princess, only daughter of Queen Elizabeth II and Prince Philip, duke of Edinburgh. She was educated at Benenden School. Rickert Rickert is a municipality in the district of Rendsburg-Eckernförde, in Schleswig-Holstein, Germany. , measurement analyst, Media Metrix. "But while traffic to almost all retail sites was down, online shoppers flocked to sites offering last-minute last minute n. The period just before a significant or concluding moment such as a deadline, due date, or scheduled event: always waits until the last minute to do his holiday shopping. gift-giving alternatives such as online holiday cards and online gift currency. Flooz.com  This article or section is in need of attention from an expert on the subject.Please help recruit one or [ improve this article] yourself. See the talk page for details. , Americangreetings.com, Egreetings.com and Hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. .com were among the week's top ten sites with the largest increases in traffic." Highlights for Week Five of the 2000 Holiday Season:
- Traffic to retail sites was down each day of the week before Christmas
compared to the prior week, with unique visitors down 2.9 percent on Monday,
Dec. 18 compared to the prior Monday, and down 31.0 percent on Sunday, Dec. 24
compared to the prior Sunday.
- Amazon.com and Mypoints.com remained the top two retail sites, with 1.3
million and 1.2 million average daily unique visitors, respectively.
Americangreetings.com moved up four places to claim the number-three spot,
growing 83.0 percent since the prior week to 745,000 average daily unique
visitors.
- Books sites and computer sites were the top two retail subcategories with 2.0
million and 1.9 million average daily unique visitors, respectively.
Flowers/gifts/greetings sites followed closely behind with 1.8 million average
daily unique visitors.
Media Metrix
Media Metrix Online Shopping Index
1999 and 2000 Holiday Shopping Seasons
Unique Visitors in the U.S. - Home/Work Combined
----------------------------------------------------------------
Unique Visitors for the Week Ending
--------------------- ------------------- ---------------------
Week 1 Week 2
Ending 11/28/99 Ending 12/5/99 and
and 11/26/00 12/03/00
--------------------- ------------------- ---------------------
1999 Holiday Season 25,102,000 27,172,000
--------------------- ------------------- ---------------------
2000 Holiday Season 35,220,000 35,643,000
--------------------- ------------------- ---------------------
Year-over-Year 40.3% 31.2%
% Change
--------------------- ------------------- ---------------------
Unique Visitors for the Week Ending
----------------------------------------------------------------------
Week 3 Week 4 Week 5
Ending 12/12/99 Ending 12/19/99 Ending 12/26/99
and 12/10/00 and 12/17/00 and 12/24/00
----------------------------------------------------------------------
1999 Holiday
Season 27,385,000 27,122,000 24,734,000
----------------------------------------------------------------------
2000 Holiday
Season 34,910,000 33,781,000 31,769,000
----------------------------------------------------------------------
Year-over-Year 27.5% 24.6% 28.4%
% Change
----------------------------------------------------------------------
Media Metrix
Media Metrix Online Shopping Index
Daily Traffic During Week 5 of 2000 Holiday Shopping Season
Unique Visitors in the U.S. - Home/Work Combined
----------------------------------------------------------------------
Unique Visitors % traffic change
over same day from prior week
----------------------------------------------------------------------
Monday, Dec 18 12,060,000 -2.9%
----------------------------------------------------------------------
Tuesday, Dec 19 11,950,000 -4.7%
----------------------------------------------------------------------
Wednesday, Dec 20 11,092,000 -9.5%
----------------------------------------------------------------------
Thursday, Dec 21 11,210,000 -5.9%
----------------------------------------------------------------------
Friday, Dec 22 9,926,000 -11.4%
----------------------------------------------------------------------
Saturday, Dec 23 8,115,000 -11.7%
----------------------------------------------------------------------
Sunday, Dec 24 6,276,000 -31.0%
----------------------------------------------------------------------
Media Metrix
Top 10 Retail Sites For the Week Ending Dec. 24, 2000
Average Daily Unique Visitors in the U.S. - Home/Work Combined
----------------------------------------------------------------------
Rank Site Average Daily Average Daily Unique
Unique Visitors for Visitors for Year-over-Year
the Week Ending the Week Ending Weekly Traffic
12/24/00 12/26/99 % Change
--- --------------------- ----------- -------------------- ---------
1 AMAZON.COM 1,343,000 876,000 53.3%
--- --------------------- ----------- -------------------- ---------
2 MYPOINTS.COM 1,246,000 771,000 61.6%
--- --------------------- ----------- -------------------- ---------
3 AMERICANGREETINGS.COM 745,000 352,000 111.6%
--- --------------------- ----------- -------------------- ---------
4 HALF.COM 522,000 N/A N/A
--- --------------------- ----------- -------------------- ---------
5 WEBSTAKES.COM 410,000 501,000 -18.2%
--- --------------------- ----------- -------------------- ---------
6 EGREETINGS.COM 402,000 263,000 52.9%
--- --------------------- ----------- -------------------- ---------
7 BIZRATE.COM 399,000 264,000 51.1%
--- --------------------- ----------- -------------------- ---------
8 CDNOW.COM 314,000 214,000 46.7%
--- --------------------- ----------- -------------------- ---------
9 MCAFEE.COM 291,000 221,000 31.7%
--- --------------------- ----------- -------------------- ---------
10 DELL.COM 268,000 128,000 109.4%
--- --------------------- ----------- -------------------- ---------
Media Metrix
Top 10 Gaining Retail Sites For The Week Ending Dec. 24, 2000
Week-Over-Week Percentage Traffic Growth in the U.S. -
Home/Work Combined
----------------------------------------------------------------------
Average Daily Unique Visitors Week-over-Week
----------------------------------------------------------------------
Rank Site Week Ending Week Ending % Increase
12/17/00 12/24/00
--- ---------------------- ------------ ----------- -----------
1 CARPOINT.COM 53,000 113,000 113.2%
--- ---------------------- ------------ ----------- -----------
2 FLOOZ.COM 79,000 147,000 86.1%
--- ---------------------- ------------ ----------- -----------
3 AMERICANGREETINGS.COM 407,000 745,000 83.0%
--- ---------------------- ------------ ----------- -----------
4 EGREETINGS.COM 263,000 402,000 52.9%
--- ---------------------- ------------ ----------- -----------
5 INTUIT.COM 73,000 108,000 47.9%
--- ---------------------- ------------ ----------- -----------
6 HALF.COM 381,000 522,000 37.0%
--- ---------------------- ------------ ----------- -----------
7 SWEEPSCLUB.COM 95,000 105,000 10.5%
--- ---------------------- ------------ ----------- -----------
8 MCAFEE.COM 268,000 291,000 8.6%
--- ---------------------- ------------ ----------- -----------
9 SYMANTEC.COM 102,000 108,000 5.9%
--- ---------------------- ------------ ----------- -----------
10 HALLMARK.COM 181,000 191,000 5.5%
--- ---------------------- ------------ ----------- -----------
Media Metrix
Top 5 Retail Subcategories and Top Site in Each
for Week Ending Dec. 24, 2000
Average Daily Unique Visitors in the U.S. - Home/Work Combined
----------------------------------------------------------------------
Average Daily Unique Visitors Week-over-Week
------------ ------------------------------- -------------------------
Rank Retail Subcategory Week Ending Week Ending % Traffic
12/17/00 12/24/00 Change
-- -------------------------- ----------- ------------- -----------
1 Books 2,597,000 1,982,000 -23.7%
-- -------------------------- ----------- ------------- -----------
AMAZON.COM 1,703,000 1,343,000 -21.1%
-- -------------------------- ----------- ------------- -----------
2 Computers 2,147,000 1,869,000 -12.9%
-- -------------------------- ----------- ------------- -----------
MCAFEE.COM 268,000 291,000 8.6%
-- -------------------------- ----------- ------------- -----------
3 Flowers/Gifts/Greetings 1,208,000 1,752,000 45.0%
-- -------------------------- ----------- ------------- -----------
AMERICANGREETINGS.COM 407,000 745,000 83.0%
-- -------------------------- ----------- ------------- -----------
4 Mall 1,848,000 1,352,000 -26.8%
-- -------------------------- ----------- ------------- -----------
BIZRATE.COM 565,000 399,000 -29.4%
-- -------------------------- ----------- ------------- -----------
5 Consumer Electronics 1,450,000 1,150,000 -20.7%
-- -------------------------- ----------- ------------- -----------
BESTBUY.COM 215,000 163,000 -24.2%
-- -------------------------- ----------- ------------- -----------
Media Metrix Definitions: The Media Metrix Online Shopping Index: includes combined home and work traffic to nearly 400 retail Web sites and domains, which are further broken out into 18 retail subcategories, including: Apparel, Books, Computers, Consumer Electronics, Consumer Goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Flowers/Gifts/Greetings, Food, Footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). , Fragrances/Cosmetics, Furniture, Games, Health Care, Mall, Movies, Music, Sports/Outdoor, and Toys. Average Daily Unique Visitors: The estimated seven-day Adj. 1. seven-day - lasting through a week; "her weeklong vacation" weeklong long - primarily temporal sense; being or indicating a relatively great or greater than average duration or passage of time or a duration as specified; "a long life"; "a long boring average number of different individuals that accessed the Web content of a specific site in a single day among the total number of projected individuals using the web during the past 30 days. Unique Visitors: The number of total users who visited the reported Web site or online property at least once in the given measurement period. All unique visitors are unduplicated (only counted once). Composition: The percentage of a website/channel/application's visitors that belong to a specific grouping. Top Gainer: Domain/Web site with the highest percentage increase in traffic over the prior specified spec·i·fy tr.v. spec·i·fied, spec·i·fy·ing, spec·i·fies 1. To state explicitly or in detail: specified the amount needed. 2. To include in a specification. 3. reporting period, provided that the domain/Web site had at least 50,000 average daily unique visitors during the prior specified reporting period. Jupiter Jupiter, in Roman religion and mythology Jupiter, in Roman religion and mythology, the supreme god, also called Jove. Originally a sky deity associated with rain and agriculture, he developed into the great father god, prime protector of the state, Media Metrix Holiday 2000 Ecommerce See e-commerce. Series: The latest Holiday e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. insights from Jupiter Media Metrix - including data and analysis from Media Metrix, Jupiter Research and AdRelevance - are available at www.jmm.com/shopping. About Media Metrix Media Metrix, a Jupiter Media Metrix Company, is the leader and pioneer in Internet and Digital Media measurement and the industry's source for the most comprehensive, reliable, and timely audience, e-commerce and technology measurement services. The Company provides the most comprehensive coverage of all Digital Media including more than 25,000 Web sites and online properties. Media Metrix utilizes its patented operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. - click-by-click, page-by-page, minute-by-minute. Today, Media Metrix has a representative sample of more than 100,000 people under measurement and covers more than 85 percent of Internet usage worldwide. Visit us at www.mediametrix.com for more information. About Jupiter Media Metrix Jupiter Media Metrix is the global leader in market intelligence for the new economy. The Company delivers innovative and comprehensive Internet measurement, analysis, intelligence and events to provide businesses with unmatched global resources for understanding and profiting from the Internet. Jupiter Media Metrix brings together world-class world-class adj. 1. Ranking among the foremost in the world; of an international standard of excellence; of the highest order: a world-class figure skater. 2. , innovative and market-leading products, services, research methodologies and people. Jupiter Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research and Jupiter Events. The Company is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and operates worldwide, across the Americas A·mer·i·cas , the See America. , Asia Pacific, Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). (as Jupiter MMXI MMXI Media Metrix Europe), and the Middle
East. Visit us at www.jmm.com for more information.Note to Editors on Attribution at·tri·bu·tion n. 1. The act of attributing, especially the act of establishing a particular person as the creator of a work of art. 2. : All findings in this release are from Media Metrix, a Jupiter Media Metrix Company. Please attribute (1) In relational database management, a field within a record. (2) In object technology, a single element of data. See instance attribute and static attribute. all findings within this release to Media Metrix, a Jupiter Media Metrix Company. |
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