Traffic Pulse Networks and Weather Central Partner To Create New TV Graphics Package; Customized Graphics Dramatically Enhance Traffic Presentation for TV Industry.Business Editors/Hi-Tech Writers WAYNE, Pa.--(BUSINESS WIRE)--Sept. 12, 2002 Traffic Pulse Traffic Pulse, also known as Traffic.com and Mobility Technologies, is a nationwide provider of traffic information via a number of media, including the Internet, cell phones, radio, satellite radio and television. Networks (SM) (TPN TPN, in biochemistry, abbreviation for triphosphopyridine nucleotide, a coenzyme now usually called nicotinamide adenine dinucleotide phosphate, or NADP. ) today announced execution of its Traffic Pulse Partnership Program with Weather Central, Inc. to develop a traffic presentation product for TV stations to graphically display unique traffic content. TPN, a national provider of traffic information, will integrate its data with the GENESIS Genesis (jĕn`əsĭs), 1st book of the Bible, first of the five books of the Law (the Pentateuch or Torah) ascribed by tradition to Moses. graphics system of Weather Central, a leading supplier of real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. weather data, imagery and graphics for the broadcast and cable TV industry. Using the robust mapping and animation capabilities of GENESIS, TPN can use compelling graphics to showcase its Traffic Pulse (SM) traffic information for TV viewers. GENESIS combines dynamic graphic elements with detailed 32-bit color maps See color palette. , enabling broadcasters to illustrate traffic volumes with the same graphic impact and flexibility that Weather Central presents weather information to viewers nationwide. Color codes Noun 1. color code - system using colors to designate classifications code - a coding system used for transmitting messages requiring brevity or secrecy are applied to animated representations, such as green for vehicles spaced farther apart or red for those spaced closer together, plus actual speeds and travel times for major roadways. The agreement also provides that TPN's national advertising sales force will represent and sell barter barter: see exchange. barter Direct exchange of goods or services without the use of money or any other intervening medium of exchange. Barter is conducted either according to established rates of exchange or by bargaining. (air time), which Weather Central receives in exchange for providing its services to TV stations. By offering weather services--including newer platform upgrades--to TV stations for barter, instead of cash, it can improve station profitability while converting the barter to cash through TPN. Patricia Borchardt, General Manager of Weather Central's Product Division, said: "A key component of Weather Central's product menu is a suite of high-end graphics solutions enabling TV stations to enhance viewer interest in on-air weather reports. As we looked at Traffic Pulse Network's compelling traffic story, we saw an opportunity to integrate our graphics products in a way that showcases their traffic information." Borchardt added: "By combining the high-end animation features of GENESIS with TPN's unique digital traffic data, we can represent traffic flow not only by color but also by relative motion to create a more compelling, easy-to-understand story for viewers." Al McGowan, TPN Senior Vice President, said: "Until now, most TV traffic presentations have been static except for panning and zooming of cameras on selected sections of highways. We believe our partnership will alter the landscape of TV traffic reporting A traffic report is an element of a radio program or TV news broadcast that informs listeners about general traffic conditions, locations and severity of traffic accidents, road construction detours/slowdowns, etc., on roadways within the broadcast area. using graphics and animation in a format with high viewer appeal. And our national broadcast and advertising relationships give TPN the unique ability to maximize the value of Weather Central's innovative products." About Weather Central Weather Central, Inc., founded in 1974, is a leading developer of professional on-air weather systems and forecasting tools for meteorologists Atmospheric scientists
The 2006 population estimate of Madison was 223,389, making it the second largest city in Wisconsin, after Milwaukee, and , Weather Central has over 300 clients worldwide and develops and markets LiveLine(R) GENESIS, SuperGENESIS:LIVE, StormSentinel(TM), MagicTRAK(R), A.D.O.N.I.S. MicroCast(TM), A.D.O.N.I.S. FutureCast(TM), MetroVision(TM) and WXWarn2(TM). More information about Weather Central can be found at www.weathercentral.tv. About Traffic Pulse Networks Traffic Pulse Networks, a unit of Mobility Technologies (SM), provides broadcasters with programming and inventory management solutions. Internet-delivered Traffic Pulse radio and TV traffic reports give stations unique flexibility to provide listeners and viewers with compelling local content. TPN provides advertisers with customized sponsorship programs positioned on top ranked stations in 50 major markets across the country. Information about TPN can be found at www.mobilitytechnologies.com. |
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