Traffic Pulse Networks Signs 20th TV Station for Traffic; Now Serving Markets Reaching 32% of US TV Households.

Business Editors/High-Tech Writers

WAYNE, Pa.--(BUSINESS WIRE)--Aug. 19, 2003

Unique Suite of 2D and 3D Traffic Graphics Now Available to Nearly Thirty-Four Million Households in Twelve Major Markets

Mobility Technologies' Traffic Pulse Networks(R) (TPN) today announced its 20th TV station contract for animated traffic graphics and content. New York's WB11 (WPIX-TV), flagship station of the WB Television Network, will broadcast traffic reports utilizing TPN's 2D and 3D graphics starting September 1, 2003. WB11 is one of 16 stations that joined TPN's TV affiliate traffic network over the past year covering 12 major broadcast markets with nearly 34 million U.S. TV households.

"We're proud to add WB11 as the latest in our growing list of network affiliates who have chosen to deliver competitively differentiated 2D or 3D traffic content to their viewers," said Doug Alexander, CEO of Traffic Pulse Networks. "In two years, TPN successfully affiliated 20 stations for its traffic product--16 in the past year-- in markets reaching over one-third of U.S. TV households. This substantial network illustrates the broad appeal of graphics packages to TV stations and the and efficiency of the TPN network."

Betty Ellen Berlamino, Vice President and General Manager of WB11, commented: "We're excited to be offering our viewers compelling traffic programming as part of our morning news line-up. 3D traffic is a first for New York and a first for the WB11."

WB11 will utilize TPN's patent-pending 2D mapping and 3D animated graphics to provide viewers with colorful maps and animated 3D depictions of New York's skyline and points of interest during its AM drive time traffic reports. Traffic information from TPN's New York Operations Center will be integrated with the graphics to provide WB11 viewers with a complete traffic solution.

Traffic Pulse 2D graphics utilize full-color renderings of major roadways, with color-coded representations of vehicles correlating to traffic congestion. A zoom-in feature takes viewers from a metropolitan overview to a detailed look at a five to ten square mile area. 3D animation adds a virtual fly-through of the city landscape, showing recognizable "icons" (like stadiums or bridges).

Depending upon the market, current traffic data from a number of sources, including travel times from Mobility's Traffic Pulse sensor network and public sector information, is integrated into the graphics for seamless traffic updates. TPN is the first to integrate "real-time" travel times incorporating public sector data in Los Angeles and San Francisco for TV partners' broadcasts and is adding several more markets.

TPN has also launched two 24-hour fully automated cable traffic products in Chicago and statewide in Texas, providing continual traffic updates for viewers.

TPN's 2D and 3D television affiliates include: WNJU, New York; KTLA, Los Angeles; WMAQ, WFLD and CLTV Cable, Chicago; WCAU, Philadelphia; KNTV, San Francisco; WFAA and TXCN (Texas Cable News), Dallas; KPRC and HNC (Houston News Channel), Houston; WDIV, Detroit; KNXV, Phoenix (starts 9/1); WTAE, WPXI and PCNC (cable), Pittsburgh; WESH and WKMG, Orlando; and WBAL, Baltimore.

About Traffic Pulse Networks

Traffic Pulse Networks, a unit of Mobility Technologies(R), provides radio and TV broadcasters with proprietary Traffic Pulse(R) technology and content in major markets across the country. Internet-delivered radio and TV traffic reports, plus unique 2D and 3D TV graphic packages, give producers and announcers unparalleled capability to provide listeners and viewers with compelling local content. TPN provides advertisers with customized sponsorship programs positioned on top-ranked stations (82 percent rank in the top 25 within their markets) on its network with substantial inventory in 38 major markets. Visit www.mobilitytechnologies.com for details.