Traffic Marketplace Unites Its Online Advertising Network Offerings to Better Serve Clients.Combining Netblue and eMarketMakers Affiliate Networks An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. Under Single Brand Yields Comprehensive Online Advertising Solution, Sets Pace for Industry EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- Traffic Marketplace, Inc., a premier online advertising company and unit of Connexus Corporation, today announced it has merged its core online display and affiliate advertising networks under a single, unified brand that offers advertising agencies, advertisers and publishers an expanded menu of online marketing technologies, platforms, creative executions and consulting expertise. Online marketing solutions previously offered under the names Netblue Affiliate Network and eMarketMakers are now added to the complete solutions offered under the Traffic Marketplace brand, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Calvin Lui, President of Traffic Marketplace and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Connexus. Traffic Marketplace also unveiled a new logo and updated website (www.trafficmarketplace.com). "Under a single Traffic Marketplace brand, advertisers, advertising agencies and publishers have access to our entire portfolio of flexible, performance-driven products and services," Lui said. "We are putting together a complete set of execution capabilities with industry-leading technologies, enabling Traffic Marketplace to become the premier data-driven marketing platform for advertisers and publishers online." At a time when online advertising giants like Google and Yahoo! are moving to consolidate online advertising solutions, Connexus and its Traffic Marketplace unit are demonstrating industry leadership by anticipating and implementing similar changes with their clients and assets, said Lui. Aligning display and affiliate offerings under the Traffic Marketplace brand is the company's latest step to reinforce its status as a premier online advertising solutions provider. In July, Connexus acquired a proprietary ad serving technology designed by AdModus that uses multi-variant targeting to help advertisers and publishers optimize optimize - optimisation their media spend and inventory. The AdModus ad serving technology also includes an advanced optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. engine that delivers highly targeted traffic to users based upon data-driven algorithms. "For advertisers and publishers, the ongoing industry consolidation is ultimately about delivering the most flexible and comprehensive advertising solutions," he said. "It's not just about reach and scale -- marketers and publishers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a partner that brings together superior technology with marketing expertise across a variety of program executions. The end game is to deliver the right message to the right audiences at the right time, empowering superior results and greater relevancy." The consolidated Traffic Marketplace reaches more than 109 million unique users, generates in excess of 30 billion advertising impressions each month, and delivers more than 20 million leads and customers a year through its performance-based display advertising, lead generation, co-registration, search and email programs See e-mail program. . About Traffic Marketplace Traffic Marketplace, Inc., a Connexus Company, is a leading online advertising solution, providing full-service account management, creative execution, performance analysis, media planning and placement to maximize online advertising investments. Reaching more than 109MM monthly U.S. users online, Traffic Marketplace is one of the largest and most effective online media networks for advertisers and publishers. Traffic Marketplace will be exhibiting at ad:tech New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , November 5th and 6th at Booth #133. www.trafficmarketplace.com About Connexus Connexus is a premier online, performance-driven marketing platform, offering a diversified diversified (di·verˑ·s , multi-channel approach to connect advertisers with their target customers. Its innovative approach delivers scale, flexibility and performance to advertisers and publishers across a full spectrum of marketing vehicles, including display, lead generation, co-registration, proprietary consumer sites, search and email. Connexus, founded in 1999, is the union of Vendare Media and Netblue. It is headquartered in El Segundo and Mountain View, Calif., with an additional presence in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . www.connexuscorp.com |
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