Traditional Sources for Holiday Gift Ideas Still Lead the Way for Shoppers in 2006, According to Targetbase Survey.Window Shopping (jargon) window shopping - A term used among users of WIMP environments like the X Window System or the Macintosh at the US Geological Survey for extended experimentation with new window colours, fonts, and icon shapes. and Catalogs Beat Web Sites and Online Advertisements DALLAS -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent online survey conducted by Targetbase (www.targetbase.com), a leading direct marketing agency in Omnicom Group's Diversified diversified (di·verˑ·s Agency Services division, consumers plan to go to traditional retail sources for their holiday gift ideas this season, rather than the Internet. Targetbase's holiday retail survey found that when it comes to ideas for holiday gift buyers, more traditional sources like window shopping (46 percent) and catalogs (45 percent) still beat Web sites (32 percent), online advertisements (15 percent) and emails (14 percent). Going directly to the source (i.e., asking recipients what they would like) still ranked as the best idea of all (67 percent) for most holiday shoppers. "The fact that these tried and true sources of holiday gift ideas are mentioned so often by a group of consumers who were interviewed online is significant," said Scott Bailey Scott Bailey can refer to more than one person:
Despite a reliance on offline sources for ideas, 72 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. said they would purchase at least one gift online this year and 24 percent of those said they would spend more money online this year than last year. Other findings from the survey include: * The start of the holiday season now comes sooner - 42 percent of consumers stated that in early November, they had already started purchasing holiday gifts; and 4 percent had already finished * The end of the holiday shopping season goes right up to the wire - 27 percent of consumers said they won't finish their holiday shopping until late December; 42 percent said they have, at least once, finished their shopping on Christmas Eve * A good holiday shopping experience is directly correlated cor·re·late v. cor·re·lat·ed, cor·re·lat·ing, cor·re·lates v.tr. 1. To put or bring into causal, complementary, parallel, or reciprocal relation. 2. with speed - A majority of consumers (66 percent) indicated that a pleasant shopping experience is impacted greatly by finding a gift quickly "These results indicate the increased importance that marketers must be savvy with integrated marketing in order to reach the right consumer, with the right message, through the right channel at the right time," said Bailey. "And the ones that get it right will profit in a big way while the ones that don't will begin to lose valuable customers." Methodology Targetbase's online holiday retail survey was conducted to a panel representative of the general population. The study opened on Thursday, November 9 and closed on Saturday, November 11, with 305 respondents successfully completing the survey. Questionnaire available upon request. About Targetbase[R] Targetbase, a new kind of direct marketing agency, employs a unique set of world-class marketing capabilities designed to help its clients maximize the value of each customer by turning their data into profits. The company uses proven methodologies to manage data and provide analysis and segmentation that reveal actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. customer knowledge. These customer insights are then activated activated a state of being more than usually active. In biological systems this is usually brought about by chemical or electrical means. Commonly said of pharmaceutical and chemical products. by powerful, creative direct marketing executions in traditional, digital, and online media, resulting in campaigns that are consistently effective and measurable. Targetbase has created major competitive advantages for some of the most successful brands in the world. Targetbase has headquarters in Dallas, TX, and an office in Greensboro, NC. Founded in 1979, today Targetbase has approximately 200 employees. Targetbase is a part of Omnicom Group
The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (and one of the big six Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and other specialty communications services to over 5,000 clients in more than 100 countries. |
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