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TradePortal Launches TradePORT(TM) Service Bureau for Broker-Dealers; Direct Market Access Software Leader Enables Competitive Advantage Through Flexible, Adaptable and Modular Technology Platform.


IRVINE, Calif. -- TradePortal.com Inc., in conjunction with its subsidiary company TradePortal Securities Inc., a leading direct access brokerage firm, announced the release of its TradePORT(TM) Service Bureau for broker-dealers and prime brokerages. TradePORT is the perfect solution for firms that want to enhance their relationships with buy-side clients through a fully integrated array of state-of-the-art trading systems. TradePortal will now offer its entire MatrixSuite of products, FIX-compliant order routing, risk management tools and SDK (Software Developer's Kit) See developer's toolkit and Windows SDK.

SDK - Software Developers Kit (or "Software Development Kit").
, in a service bureau configuration for the financial services industry.

Broker-dealers executing through TradePORT provide their customers with the ability to route orders directly to a client-designated market for execution through a platform carrying the broker-dealer's own MMID MMID Micro-TIS/MSE Interface Device
MMID Market Maker Id
, effectively advertising the broker-dealer as a destination for order flow.

"Broker-dealers are seeking technology solutions to offer their clients, which include buy- and sell-side institutions, that are looking to expand their 'plug and play' business," said Julie Villa, president, TradePortal Securities Inc. "We are answering that demand with a suite of products, which can be white-labeled or integrated within a pre-existing suite of FIX 4.X-compliant technologies to expand functionality."

Positioned as a game changer, TradePortal's Direct Market Access platform is being embraced as essential technology, not just for the access it provides, but also for the trading tools and automation it brings to bear. "We are a technology partner and have discarded the point solutions approach as too narrow," add Villa. "Besides solving the short-range needs of better, faster and more cost-effective securities trading, we see our biggest value to our customers as unlocking opportunities to enter new markets."

TradePortal's flexible, adaptable and modular technology platform makes possible the suite of packages, which include:

--a full, white-labeled system, that includes the front end and smart routing features to a FIX gateway into the proprietary MatrixSuite enterprise class back office.

--an extensive toolbox for managing trading and settlement information that reduces the errors that can complicate client relationships. This includes the industry's most powerful fees engine and flexible management systems for regulatory features and real-time compliance used by firm administrators.

--a FIX hub API that incorporates .NET Web services into its popular smart order-routing technologies for clients and firms seeking the use of that technology only.

TradePortal-branded solutions empower broker-dealers through a platform designed to enhance their marketing and advertising programs. TradePORT includes the ability to service retail, hedge fund hedge fund, in finance, a highly speculative, largely unregulated investment device. Originating in the 1950s, the funds "hedge" by offsetting "short" positions (borrowing a security and then selling it at a higher price before repaying the lender) against "long"  and market-making customers. TradePORT partners receive competitive software and execution costs Execution costs

The difference between the execution price of a security and the price that would have existed in the absence of a trade, which can be further divided into market impact costs and market timing costs.
, technical support and certified training programs, reducing the in-house overhead typically associated with these electronic trading requirements.

"Industry-leading technology combined with exclusive models for low-cost licensing and ownership will enable TradePortal to provide more firms with a level of service, pricing, branding and technology that is unparalleled in the industry," said Brad Williams, chief client services officer, TradePortal. "We are independent therefore there is no conflict of interest, the TradePORT offering fully integrates trades done away within a client portfolio manager with no impact on clearing relationships."

As a NASDAQ-certified partner, TradePortal has achieved the NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 silver level service bureau ranking for TradePORT, positioning itself in an elite group of top-tier providers. The Certified Partners program is an evaluation system to inform market participants, of which NASDAQ Service Bureaus provide the highest levels of NASDAQ functionality, access and enhancements in a timely fashion. On a quarterly basis, NASDAQ disseminates the Service Bureau rankings based on a pre-defined list of qualifying criteria.

About TradePortal

Since 1998, TradePortal has been providing Direct Market Access (DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
) software to the financial services industry. With headquarters in Irvine, TradePortal is an equity partner of Thomson Financial Thomson Financial

A major provider of information, analytical tools, and consulting services to the financial community. The firm, a division of Thomson Corporation, is best known to investors for its First Call segment, which publishes consensus earnings
, an operating unit operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
 of The Thomson Corp. (NYSE NYSE

See: New York Stock Exchange
:TOC) (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:TOC), and Tibco Software (Nasdaq:TIBX TIBX Tibco Software Incorporated (NASDAQ symbol) ). TradePortal licenses its software to leading financial institutions including Merrill Lynch, National Financial/Fidelity, Computer Clearing Services, Pacific Growth Equities, and the Takada Trading Group Inc. In August of 2005, TradePortal launched its corporate branding initiative through the sponsorship of the TradePortal NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. .

For more information, visit the company's Web site at www.tradeportal.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 21, 2005
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