Trade-in Promotion Rewards HP iPAQ Pocket PC Customers for Environmental Responsibility.Business Editors/High-Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--April 26, 2004 HP (NYSE NYSE See: New York Stock Exchange :HPQ HPQ Hewlett-Packard Corporation (NYSE) HPQ High Priority Queue )(Nasdaq:HPQ) is offering customers a cash-back offer of $50 or more toward the purchase of a new HP iPAQ h1940 or h2210 series Pocket PC when they trade in an old personal digital assistant through July 10, 2004(1). Customers can return products through the HP Trade-In program online at www.hp.com/go/tradein. The program enables customers to dispose of To determine the fate of; to exercise the power of control over; to fix the condition, application, employment, etc. of; to direct or assign for a use. See also: Dispose old equipment in an environmentally responsible manner at little or no cost(1). Products returned through the trade-in program are evaluated for fair market value -- the product's value in the used or secondary marketplace -- by Market Velocity, HP's trade-in solution provider. Market Velocity specializes in the remarketing and disposal of used equipment. A product's fair market value is determined by the market demand defined by Market Velocity partners, product availability, refurbishment re·fur·bish tr.v. re·fur·bished, re·fur·bish·ing, re·fur·bish·es To make clean, bright, or fresh again; renovate. re·fur costs and shipping/handling. If the value is less than $50, the customer will receive a refund of $50. If the value is more than $50, the customer will receive a refund equal to the fair market value. Products with no fair market value are recycled through the HP Planet Partners return and recycling recycling, the process of recovering and reusing waste products—from household use, manufacturing, agriculture, and business—and thereby reducing their burden on the environment. program, and the customer will receive a refund of $50. Mac-based Palm users who trade in old equipment through the program can receive an additional cash-back offer toward the purchase of PocketMac, the original Mac-to-Pocket PC sync solution. Mac-based Palm users can obtain this special offer through www.palmuptrade.com. "The HP Trade-In program provides value to customers who share in our commitment to environmental sustainability," said Jackie Anderson, manager, HP Trade-In Program. "Our relationships with partners such as Market Velocity and PocketMac help our customers upgrade and dispose of their old equipment in a streamlined and affordable fashion." "As an end-to-end, fully outsourced equipment trade-in and asset remarketing provider, Market Velocity accommodates HP's customers with a high degree of service and customization while realizing cost savings by leveraging one solution across multiple product divisions and customer segments," said Diane Morse, vice president of Client Management and Services, Market Velocity. "We encourage Mac-based Palm users to take advantage of these incredible offers to trade in their old equipment for a new HP iPAQ Pocket PC and PocketMac's sync solution because the HP iPAQ Pocket PC's multimedia capabilities fit the Mac lifestyle," said Terence Goggin, chief technology officer, PocketMac. This trade-in offer complements other recent HP environmental initiatives, including: -- the expansion of HP's "Envelope In A Box" return and recycling service for inkjet print cartridge (1) See phono cartridge. (2) A removable storage module that contains magnetic disks, optical discs, magnetic tape or memory chips. Cartridges are inserted into slots in the drive, printer or computer. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ; -- the doubling of HP's hardware recycling e-coupon during the month of April; and -- a global commitment to reducing carbon dioxide carbon dioxide, chemical compound, CO2, a colorless, odorless, tasteless gas that is about one and one-half times as dense as air under ordinary conditions of temperature and pressure. emissions through HP's participation in the Sustainable Silicon Valley Sustainable Silicon Valley (SSV) is a collaboration of businesses, governments, and non-governmental organizations that are identifying and addressing environmental and resource pressures in the Valley. (Sustainable Silicon Valley has its own website: www.sustainablesiliconvalley.org. Initiative with the California Environmental Protection Agency, Silicon Valley Manufacturing Group, Silicon Valley Environmental Partnership and other governmental, educational and community organizations. More information about HP's recycling programs is available at www.hp.com/recycle. About HP HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing Refers to users working on their own computers rather than a terminal to a mainframe. Sometimes, the term refers to using computers at home for work and/or entertainment in contrast to business use only. See personal computer. and access devices, global services and imaging and printing. For the last four fiscal quarters, HP revenue totaled $74.7 billion. More information about HP is available at www.hp.com. (1) Full program details and limitations can be found at www.hp.com/go/tradein. The information contained herein is subject to change without notice. HP shall not be liable for technical or editorial errors or omissions contained herein. |
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