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Trade shows: study underscores importance of face-to-face marketing.


Associations will find good news in a new national study of corporate exhibitors by Exhibit Works, Detroit. The "Corporate Exhibitor Trends Study," which surveyed 3,100 corporate CEOs, marketing managers, and exhibit producers, reveals trends that underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine.

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 the importance of face-to-face marketing even in a virtual age. Some key findings:

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* Corporations believe that trade show marketing is an "effective strategy in generating sales leads, marketing new products, and educating customers."

* Study participants also said that exhibiting at trade shows gives them a chance to research competitors' offerings.

* More than two thirds of respondents believe trade show marketing is equal to or more important than it was three years ago.

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Title Annotation:News & Know-How
Publication:Association Management
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2004
Words:138
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