Trade adviser launches consultancy.With well over 30 years in the business world, Bill Boulton, president of Success Marketing and Sales has opened up his own company. In his time as senior trade adviser for Northwest-Midwestern Alliance, adviser for Team Northern Ontario Northern Ontario is the part of the province of Ontario which lies north of Lake Huron (including Georgian Bay), the French River and Lake Nipissing. Northern Ontario has a land area of 802,000 km² (310,000 mi²) and constitutes 87% of the land area of Ontario, although it and national sales marketing manager with Norfab Building Components Ltd., Boulton has made numerous national and international contacts. The company opened in March to provide small- and medium-sized manufacturers that have no sales agents or marketing staff an opportunity to utilize Boulton's expertise. "This part of the world needs help," he says. "We are going to put the spark in it." He works predominantly on private contracts focusing marketing and sales initiatives in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada, but is interested in testing the waters in Asia. Boulton is selective in accepting contracts. He doesn't make a dime if he cannot move the product, so research on the company's financial health and product is essential. Five northwestern Ontario Northwestern Ontario is the region within the Canadian province of Ontario which lies north and west of Lake Superior, and west of Hudson Bay and James Bay. It includes most of subarctic Ontario. companies have signed on with him. "The goal is to help northwestern (companies) grow on the exporting and importing side of things," he says. One of those five operations is a small company called Wally wally Noun pl -lies Brit slang a stupid or foolish person [from the name Walter] Noun 1. Weights Inc. Owner Aime Matail, a construction millwright mill·wright n. One that designs, builds, or repairs mills or mill machinery. Noun 1. millwright - a workman who designs or erects mills and milling machinery worker in Kenora, started the company almost 17 years ago from a sketch while sitting at the kitchen table. He is the first to admit he is not a businessman, but an inventor. Matail received a patent almost 15 years ago for an environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] submersible submersible, small, mobile undersea research vessel capable of functioning in the ocean depths. Development of a great variety of submersibles during the later 1950s and 1960s came about as a result of improved technology and in response to a demonstrated need for water pump that sits firmly in the lake. Waterfront cottage and homeowners are able to access lake water by using this granite-plastic device. Word of mouth was Matail's only means of advertising and although it has worked well for him in the past, Boulton has decided to take the product a few steps further. Matail gets royalties and Boulton gets a commission. Local hardware stores have picked up the product. Boulton has met with administrators from large retail chains to see if it can be approved for all store chains. The word is that the company administrators want to build up critical mass in local stores before taking it on themselves, Matail says. If the product is accepted then manufacturing will take place in Winnipeg, Manitoba and London, Ontario. It's a lot of up front work, but Matial says "I have a lot of faith in him." Boulton has other sales representatives in British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography , Alberta and northwestern Ontario. He plans to hire in southern Ontario and the United States. If for some reason a product does not move, Boulton and company managers will sit down and determine how they can further it down the marketing chain. It may mean Boulton has to connect them with key funding agencies or advisers. His years as a consultant for companies and agencies have provided a Rolodex full of potential contributors. He says he is always on the look out for new companies with interesting product lines. www.wallyweights.com By KELLY LOUISEIZE Northern Ontario Business Northern Ontario Business is a Canadian magazine, which publishes monthly in Greater Sudbury, Ontario. The magazine covers business news and issues in Northern Ontario. |
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