Trade Show Association launches mag on marketing.

The Trade Show Exhibitors Association (TSEA; Chicago, IL), a not-for-profit association that promotes the growth of the exhibit and event marketing industry, has begun the publication of "About Face, The Journal of Face-to-Face Marketing" with an issue last month. The new title will be published quarterly with a controlled circulation of Chief Marketing Officers at Fortune 1000 companies as well as 2500 association members and event professionals, including exhibit managers, exhibit marketers, show organizers and suppliers.

Described as the industry's only scholarly journal, the new title carries analysis of a range of industry topics, including ROI, listening skills, booth design and lead tracking. It is designed to provide techniques and trends for the successful marketing of products and services, increase traffic, control costs, establish and build brands, generate sales and manage the details of a show schedule. Each issue is designed to be reference material for exhibit professionals and will include four feature articles as well as interviews with industry executives.

While focusing on research and industry trends, the new title has a formidable array of possible competitors, including "Event Marketer," "Expo," "Exhibit Marketing," "Exhibitor Magazine" "Successful Meetings" and "Exhibit Builder Magazine."