Trade Secrets Drive the Competitive Advantage and Shareholder Value of Todays Corporations.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c42668) has announced the addition of "Trade Secret Asset Management: An Executive's Guide to Information Asset Management, Including Sarbanes-Oxley Accounting Requirements for Trade Secrets" to their offering.

Of all the intangible assets, trade secrets are the most valuable and the most intangible of all. Their existence depends entirely on the standard of care applied by the information owner. Failure to meet this standard of care can result in the loss of the companys entire portfolio of trade secrets without any legal recourse. "Trade Secret Asset Management" provides essential understanding of the legal, security, and accounting issues surrounding trade secret assets. The legal discussion includes the definition of trade secrets, their importance to the corporation, and the manner in which they are defended or lost. Security issues include protecting trade secrets against insider and outsider theft, and the often neglected issue of inbound security.

The accounting section details the processes of inventory, identification, valuation, and reporting of trade secrets, and concludes with a discussion of new corporate responsibilities for trade secret assets under the Sarbanes-Oxley Act. From the 120-year-old formula for Coca-Cola to yesterdays enhancements to Googles search technology, trade secrets drive the competitive advantage and shareholder value of todays corporations. Trade Secret Asset Management is the only book written for the executive suite that provides the knowledge and understanding required to take maximum advantage of the corporations most valuable propertyaits trade secrets.

About the Authors

R. Mark Halligan is a trial lawyer and a principal in the Chicago intellectual property firm of Welsh & Katz Ltd., and teaches advanced trade secrets law and trade secret litigation at John Marshall Law School in Chicago. He is widely recognized as the countrys leading expert in trade secrets law and the Economic Espionage Act of 1996.

Richard F. Weyand is the president of The Trade Secret Office, Inc., which is developing management methods and software for the automated discovery, inventory, valuation, and tracking of trade secret intellectual property. He has served as a testifying technical expert in trade secrets cases and is a computer forensic examiner.

Key Topics Covered Include:

 PART I: THE LAW
 1. What Is a Trade Secret?
 2. The Nature and Importance of Trade Secrets
 3. How Trade Secrets Are Defended
 4. How Trade Secrets Are Lost

 PART II: SECURITY
 5. Introduction to Security
 6. Security Against Outsiders
 7. Security Against Insiders
 8. Inbound Security
 9. Monitoring
 10. Establishing a Trade Secret Culture

 PART III: ACCOUNTING
 11. Inventory and Classification
 12. Valuation and Reporting
 13. Life Cycle Management of Trade Secrets
 14. Sarbanes-Oxley and Trade Secrets
 15. Trade Secret Holding Companies

 PART IV: APPENDICES
 A. Trade Secrets and the Law
 B. Important Trade Secret Cases
 C. Checklist of Potential Trade Secrets
 D. Sample Non-Disclosure and Confidentiality Agreement
 E. Sample Employee Trade Secrets Exit Interview Form

For more information visit http://www.researchandmarkets.com/reports/c42668