Tracking technology trends.Wired versus wireless: Which will be the preferred solution for high-speed Internet See broadband. access in hotel guest rooms? Wireless gets the most votes in a new study by the Center for Marketing Effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. , although hurdles remain in terms of customer satisfaction. [ILLUSTRATION OMITTED] Seventy-nine percent of hoteliers believe that wireless will become the solution in the next three to five years. However, while 63 percent of hoteliers perceive wireless to be cheaper than wired, guests are far more likely to experience a slow or inconsistent connection using wireless. Fifty percent of frequent or occasional travelers would be willing to pay more for enhancements (e.g., more bandwidth, better security, greater coverage) to their high-speed experiences. RELATED ARTICLE: MERGERS Before: Michigan Michigan (mĭsh`ĭgən), upper midwestern state of the United States. It consists of two peninsulas thrusting into the Great Lakes and has borders with Ohio and Indiana (S), Wisconsin (W), and the Canadian province of Ontario (N,E). Road Builders Noun 1. road builder - someone whose business is to build roads constructor, builder - someone who contracts for and supervises construction (as of a building) Association, Associated Underground Contractors--Michigan's Heavy Construction Association After: Michigan Infrastructure and Transportation Association: www.mrba.com Before: Brick Association of the Carolinas, Southern Brick Institute After: Brick SouthEast: www.gobricksoutheast.com |
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