Trackable-RSS Integrated into MagnetMail Email Broadcast System.BETHESDA, Md. -- Real Magnet magnet: see electromagnet; magnetism. magnet Any material capable of attracting iron and producing a magnetic field outside itself. By the end of the 19th century, all known elements and many compounds had been tested for magnetism, and all were , a web-marketing application development firm, today announced the integration of RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. capabilities into its MagnetMail e-messaging platform. In addition to email, fax, and survey capabilities, MagnetMail users now have the option to deliver messages via RSS. "User adoption of RSS is certain to increase in the near term and MagnetMail users will be well-positioned to take full advantage of this trend," said Tom Pines, Real Magnet's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our objective is to always stay ahead of the technology curve and provide our clients with the widest range of options." A key advantage of MagnetMail's RSS is its ability to track recipient actions. MagnetMail shows RSS data at both the aggregate and individual recipient levels for: feeds sent, opened, click-throughs to the full article, and click-throughs to links in the article. RSS tracking RSS Tracking is a methodology for tracking RSS feeds. History RSS feeds have been around since 1999 as a form of internet marketing, however unlike other forms of publishing information on the internet, it is difficult to track the usage of RSS feeds. also is available on individual recipient history records - pages containing comprehensive data on how a recipient has interacted with every MagnetMail message sent to him/her. With the new RSS capability, MagnetMail users have the option to launch a broadcast as an RSS feed Summaries of Web site content that are published in the RSS format for download. See RSS. exclusively, or sending an "integrated message" whereby recipients receive the message in the format they've expressed a preference for - email, fax, or RSS. About Real Magnet (www.realmagnet.com) Real Magnet is an application development firm with an expertise in email technology and deliverability. More than 600 publishers, trade associations, hotel and resort properties, and others use its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the MagnetMail e-mail broadcast system, to communicate with and market to their customers and prospects. Real Magnet also is the developer of EmailExam, an email deliverability testing and monitoring tool that identifies deliverability problems before messages are sent. The company is based in Bethesda, MD and was founded in May 2000. |
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