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Toys "R" Us closing stores.


Toy "R" Us will close 64 stores and lay off 1,900 people while taking a $126 million charge against fourth-quarter earnings. The restructuring is seen by many as a way for the company to compete with Wal-Mart without lowering their prices.

Several years ago, Wal-Mart surpassed Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom.  as the nation's biggest toy seller, leaving Toys "R" Us in second place. The layoffs represent 5 percent of their U. S. work force.

"The 27 toy stores A toy store, or toy shop, is a retail business specializing in the services of selling toys. No longer held to the limitations of the brick and mortar outlet, the toy store has successfully created a presence within the e-commerce industry.  slated for closure are stores that were cash-flow positive, but were not meeting our return objectives. We will concentrate our investments on those stores judged most likely to produce superior returns," said John Eyler, chairman and chief executive officer of Toys "R" Us.

Last Christmas Toy "R" Us opened their 110,000-SF flagship store on Times Square, boasting a 60-foot tall ferris wheel Ferris wheel, amusement park ride. It consists of a power-operated wheel that is about 50 ft (15 m) in diameter. It has two rims that are parallel to and equidistant from the shaft about which the wheel rotates.  and a 34-foot long "animatronic" T-Rex dinosaur dinosaur (dī`nəsôr) [Gr., = terrible lizard], extinct land reptile of the Mesozoic era. The dinosaurs, which were egg-laying animals, ranged in length from 2 1-2 ft (91 cm) to about 127 ft (39 m). , among other attractions. The store's opening generated a buzz during a disappointing holiday retail season.

Toys "R" Us operates two Manhattan stores, the other one located on Union Square. They shut down their 34th Street location prior to opening up their flagship on Times Square.

"We were pleased that during the five weeks of December, 12 of our top 20 metro markets--which includes New York/New Jersey and Boston--aggregated double-digit sales increases," said Eyler.

The company will open new redesigned stores in 10 of the markets where toy stores are being closed.

Analysts quoted in the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times said that Toys' "R" Us' Times Square store is drawing more customers than F.A.O Schwartz. But one retail broker insisted that the analysts' observation was flawed flaw 1  
n.
1. An imperfection, often concealed, that impairs soundness: a flaw in the crystal that caused it to shatter. See Synonyms at blemish.

2.
.

"F.A.O Schwarz is the Tiffany Tiffany, Tiffanie (UK)

a semi-longhaired version of the Burmese cat. It has a fine, silky coat in many colors.
 of toys. They are one of the number one retailer on 57th Street," said Faith Hope Consolo of Garrick-Aug store leasing.

Consolo said that Toy's may choose to close their Union Square store, even though the Times Square store must be their most expensive location. "The whole retail industry is suffering right now," she said.

And how--Kmart filed for bankruptcy last week, the biggest retail bankruptcy in U.S history, and a string of other retail chains are foundering.

Consolo said that apparel chain BCBG BCBG Bon Chic Bon Genre  and Bisou-Bisou are also close to Chapter 11 filings. Country Road, an Australian apparel chain, also filed for Chapter 11 protection last week.

"This restructuring doesn't mean that Toys "R" Us is in trouble. I think it is a strong move, and they did the right thing," said Stephen Yalof, president of Robert K. Futterman & Assoc., a retail leasing firm.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Chapman, Parke
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 6, 2002
Words:427
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