Toyota to Strengthen Visual Identities of Japanese Dealers.Tokyo, Japan, Mar 23, 2006 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - TOYOTA MOTOR CORPORATION (TMC TMC Technology Marketing Corporation (Norwalk, Connecticut) TMC Texas Medical Center (Houston, TX) TMC Traffic Message Channel TMC The Movie Channel TMC Traffic Management Center ) announced today plans to strengthen the visual identities of its "Toyota," "Toyopet" and "Toyota Corolla The Toyota Corolla is a compact car produced by the Japanese automaker Toyota, which has become very popular throughout the world since the nameplate was first introduced in 1966. In 1997, the Corolla became the bestselling car in the world, with over 30 million sold as of 2007. " dealer channels in Japan, as well as to enhance customer satisfaction measures at all domestic Toyota-brand dealer channels, including its "Netz" channel, based on Toyota's "customer first" policy. The visual identities of the "Toyota", "Toyopet" and "Toyota Corolla" dealers are to be strengthened by revamping interior and exterior signage to match the characteristics of each channel and clearly convey such characteristics to customers. The signage will feature redesigned channel logos, using colors and materials specific to each channel. A three-dimensional Toyota logo and other elements will be used to bolster overall visual impact. Attention will also be paid to the environment, through the use of signage that uses less electricity. At the same time, each channel will be centered on a different genre of vehicle and, in accordance, showroom design and policies will be tailored to underline underline an animal's ventral profile; the shape of the belly when viewed from the side, e.g. pendulous, pot-belly, tucked up, gaunt. such differences and their respective characteristics. Specifically, the "Toyota" channel will be positioned as the Toyota-brand's luxury channel, the "Toyopet" channel will deal mainly in mid-size vehicles, the "Toyota Corolla" channel will focus on "compact vehicles" and the "Netz" channel will center on vehicle models with a "unique presence". Also, this year marks the "Toyota" channel's 60th anniversary, the "Toyopet" channel's 50th anniversary and the 40th year since the launch of the original Toyota Corolla model (sold through the "Toyota Corolla" channel). In line with this, each channel will develop initiatives to meet customer needs, including providing distinctive yet affordable "special edition" vehicle models and enhancing various services. Meanwhile, in addition to the channel-based initiatives, in order to further enhance customer satisfaction activities, TMC will promote a number of measures in close cooperation with dealers, including initiatives related to an online vehicle maintenance information network and the 40th anniversary of Toyota's rental/lease dealers. Today's announcement is part of TMC's new product and distribution strategy to rebuild its brand channels to precisely respond to changing customer values and to changes in the structure of the fiercely competitive market in Japan. This new product and distribution strategy includes last year's introduction of the Lexus brand in Japan and the earlier setting up of new Netz dealers, in addition to the new efforts to clarify the identities of the "Toyota", "Toyopet" and "Toyota Corolla" channels. The strategy calls for providing ample explanations of products within each brand channel and excellent after-sales service after-sales service n (BRIT) (COMM) (for car, washing machine etc) → servicio de asistencia pos-venta after-sales service n → service m to strengthen response to consumers with various values. TMC will continue to implement policies that clarify the characteristics of its brand channels, including the Lexus brand, and to precisely respond to the varying needs of its wide range of customers. About Toyota Motor Corporation Toyota Motor Corporation (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). : 7203; NYSE NYSE See: New York Stock Exchange : TM) develops and manufactures vehicles, and is one of the largest car manufacturers in the world, offering a wide range of products from minivehicles to trucks. In addition to its core business, Toyota has a large business portfolio in financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , including sales finance, vehicle insurance, and credit cards. It is also involved in telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. through a subsidiary that provides cellular services in Japan. Other diversified diversified (di·verˑ·s businesses include industrial equipment, prefabricated pre·fab·ri·cate tr.v. pre·fab·ri·cat·ed, pre·fab·ri·cat·ing, pre·fab·ri·cates 1. To manufacture (a building or section of a building, for example) in advance, especially in standard sections that can be easily shipped and housing, and leisure boats. The company is headquartered in Aichi, Japan. Fot more information, please visit www.toyota.co.jp/en/index.html. Source: Toyota Motor Corporation Contact: Toyota Motor Corporation Public Relations Department http://www.toyota.co.jp/en/index_company.html Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K. |
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