Toyota to Exhibit 27 Vehicles at Auto Guangzhou 2006.

Tokyo, Japan, July 24, 2006 - (JCN Newswire) - Toyota Motor Corporation announced today that it will display 27 concept and production vehicles at the 4th China (Guangzhou) International Automobile Exhibition (also known as Auto Guangzhou 2006) to be held at the Guangzhou International Convention and Exhibition Center from July 24 to 31. This is the largest number of vehicles Toyota has ever displayed at Auto Guangzhou, and this year's show is noteworthy in that it will be the first show in which TMC is to participate since the start of operations at Guangzhou Toyota Motor Co., Ltd. (GTMC) and in that it will feature products from two Toyota channels - FAW Toyota Motor Sales Co., Ltd. (FTMS) and GTMC, as well as Lexus products.

At a press conference today, TMC Executive Vice President Yoshimi Inaba said: "This year, we began production of the Camry with the world's highest quality levels at a cutting-edge plant in Guangzhou, and it has thus far been extremely well received by customers. Toyota hopes to make contributions, modest though they may be, to the balanced development of an automobile society in China through the provision of various products as well as through environmental and safety initiatives."

Toyota will display a wide range of products with a focus on new vehicles, including the new Camry, which GTMC began producing this year, as well as the redesigned RAV4 and Previa (known in Japan as the Estima), and the Lexus ES350 and IS300. The concept vehicles, on display for the first time in China, will include the Fine-T*, which provides the environmental performance of a fuel cell hybrid system and features ease of movement through four-wheel independent drive control and a large, steering angle mechanism, presenting Toyota's vision of innovative automotive evolution.

The Toyota display will also include an environmental and safety area featuring a cut-away-body display of the Prius and a post-collision Reiz (known in Japan as Mark X). Devices with touch-sensitive screens will be installed to explain Toyota's GOA (Global Outstanding Assessment) collision-safety body structure and introduce Toyota's other advanced environmental and safety technologies.

* Exhibited at the 2005 Tokyo Motor Show as the Fine-X.

About Toyota Motor Corporation

Toyota Motor Corporation (TSE: 7203; NYSE: TM) develops and manufactures vehicles, and is one of the largest car manufacturers in the world, offering a wide range of products from minivehicles to trucks. In addition to its core business, Toyota has a large business portfolio in financial services, including sales finance, vehicle insurance, and credit cards. It is also involved in telecommunications through a subsidiary that provides cellular services in Japan. Other diversified businesses include industrial equipment, prefabricated housing and leisure boats. The company is headquartered in Aichi, Japan. For more information, please visit www.toyota.co.jp/en/index.html.

Source: Toyota Motor Corporation

Contact:

Toyota Motor Corporation
Public Relations Department
http://www.toyota.co.jp/en/index_company.html

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