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Toyota to Conduct Spring Traffic Safety Campaign.


Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. , Japan, Mar 27, 2007 - (JCN JCN Japan Corporate News
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 Newswire) - Toyota Toyota (toi-ō`tə, Jap. tōyō`tä), city (1990 pop. 332,336), Aichi prefecture, central Honshu, Japan. It is a major industrial center dominated by the Toyota Motor Company, which produces passenger vehicles and auto parts there.  Motor Corporation announced today, along with a total of 429 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the spring Toyota Traffic Safety Campaign from April 1 to May 31, in response to Japan's spring Nationwide Traffic Safety Campaign (which runs from May 11 to 20).

This year, TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
TMC The Movie Channel
TMC Traffic Management Center
 will focus on the following topics:

1) Preventing accidents involving children running out into street

2) Traffic safety for the elderly

Specifically, TMC will donate 2.65 million traffic safety picture books to children entering kindergartens and nursery schools nursery school, educational institution for children from two to four years of age. It is distinguishable from a day nursery in that it serves children of both working and nonworking parents, rarely receives public funds, and has as its primary objective to promote  nationwide, as well as 47,000 traffic safety picture-story shows to kindergartens, nursery schools, libraries and children's facilities throughout the country. In addition, TMC has designed special leaflets to raise the awareness of both children and vehicle drivers regarding this year's campaign themes. These leaflets will be distributed via vehicle dealers, parts distributors and rental/lease dealers nationwide.

This year marks the 39th year that TMC has been involved in these activities, which began in 1969, and to date the company has donated do·nate  
v. do·nat·ed, do·nat·ing, do·nates

v.tr.
To present as a gift to a fund or cause; contribute.

v.intr.
To make a contribution to a fund or cause.
 a total of some 115.9 million picture books and around 1.15 million traffic safety picture-story shows.

Details of this spring's Toyota Traffic Safety Campaign

1. Donation of traffic safety educational materials

a) Cuccu-doodle-doo's* traffic safety picture book: "Playing Soccer Together"

Content: Highlights the dangers of running out into the street.

Recipients: New students at kindergartens and nursery schools nationwide and their guardians

Donation route: Via vehicle dealers nationwide

Number of copies: Approximately 2.65 million

b) Cuccu-doodle-doo's traffic safety picture-story show: "Becoming a Mother Chicken"

Content: Highlights how to avoid the danger of running out into public roadways

Recipients: Kindergartens and nursery schools, libraries, and children's facilities nationwide

Donation route: Via vehicle dealers nationwide (distributed directly by Toyota at libraries and children's facilities)

Number of copies: Approximately 47,000

* A mascot MASCOT - Modular Approach to Software Construction Operation and Test: a method for software design aimed at real-time embedded systems from the Royal Signals and Research Establishment, UK.  based on a chicken character developed by the Toyota Chubu Nippon Nippon (nĭp`ŏn, nĭpŏn`), name for Japan, derived from Dai Nippon, meaning Great Japan. The expression comes from the Chinese ideograph for the place where the sun comes from, or Land of the Rising Sun.  Driver School, Toyota Nagoya Nagoya (nä'gō`yä), city (1990 pop. 2,154,793), capital of Aichi prefecture, central Honshu, Japan, on Ise Bay. A major port, transportation hub, and industrial center, it has iron- and steelworks, textile mills, aircraft factories,  Education Center.

2. Distribution of educational leaflets

Content: Highlights how to prevent children from running out into street and to protect elderly pedestrians

Recipients: Children and vehicle drivers

Distribution method: Distributed to customers at vehicle dealers, parts distributors and rental/lease dealers nationwide

Number of copies: Approximately 730,000

3. Display of educational posters

Content: "Consideration of Each Person Leads to Traffic Safety"

Recipients: Vehicle drivers and the general public

Display locations: Vehicle dealers, parts distributors, rental/lease dealers and logistics systems and forklift dealers nationwide (approximately 7,400 locations)

Between May 1 and 7, posters will be displayed at JR Nagoya Station Nagoya Station (名古屋駅) is a train station in Nakamura-ku, Nagoya, Japan. It is the world's largest train station by floor area (446,000 m², 4,800,000 ft²), and houses the headquarters of the Central Japan Railway Company (JR Central).  to broadly highlight the importance of traffic safety.

About Toyota Motor Corporation

Toyota Motor Corporation (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
: 7203; NYSE NYSE

See: New York Stock Exchange
: TM), established in 1937, is one of the world's representative automobile manufacturers, producing vehicles in 26 countries and regions and marketing vehicles in more than 170 countries and regions. In fiscal 2006, Toyota provided nearly eight million vehicles on a consolidated basis to customers around the world under the Toyota, Lexus, Daihatsu and Hino brands. Toyota had more than 280,000 employees at the end of fiscal 2006. The company is headquartered in Aichi, Japan. For more information, please visit www.toyota.co.jp/en/index.html.

Source: Toyota Motor Corporation

Contact:
Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150
URL: http://www.toyota.co.jp/en/


Copyright [c] 2007 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K.
COPYRIGHT 2007 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:JCN Newswires
Date:Mar 27, 2007
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