Toyota revs rollout of Yaris with 'Mobisodes' from Fox.TOYOTA and Fox are teaming up for a promotion that could give the term "cell phone" new meaning. The Fox show "Prison Break" will serve as a vehicle for a cross-platform marketing blitz blitz n. 1. a. A blitzkrieg. b. A heavy aerial bombardment. 2. An intense campaign: a media blitz focused on young voters. 3. on behalf of Toyota Motor Sales USA. The promotion will help launch Toyota's new Yaris sedan Sedan (sədäN`), town (1990 pop. 22,407), Ardennes dept., NE France, on the Meuse River. A noted textile center since the 16th cent., Sedan also has metal and brewing industries. The town became part of French crown lands in 1642. through Fox's broadcast, mobile entertainment, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and cable TV operations. The strategy centers on "mobisodes," or short episodes of programming designed for mobile phones. Fox will produce a series of mobisodes called "Prison Break: Proof of Innocence innocence, in botany: see madder. Innocence See also Inexperience, Naïveté. Inquisitiveness (See CURIOSITY.) Insanity (See MADNESS.) Adam and Eve naked in Eden; knew no shame. [O.T. ." Toyota's sponsorship of the series makes this the first-ever ad-supported scripted mobisode series. The first of 26 mobisodes appeared on phones last Monday, with three or four scheduled to blink blink the involuntary movement of one or both eyelids of both eyes simultaneously. The frequency varies between species. Cats blink the least, with the possible exception of owls. In birds it is the lower eyelid which is moved up to meet the upper lid. on every week. The series is free to Sprint customers with SprintTV. Each mobisode consists of a 10 second spot for Yaris from advertising agency Saatchi & Saatchi LA, followed by a two-minute story that parallels the "Prison Break" plot on broadcast TV. "Our partnership with Fox provides an exclusive portal to showcase Yaris to consumers in a fun way where they can discover more about the car on their own time," said Jim Farley, vice president of marketing at Toyota. Mitch The name Mitch can mean:
"Toyota's sponsorship of the 'Prison Break' mobisode series is an industry first. We're excited that innovative advertisers like Toyota are taking notice of this new entertainment medium." Meanwhile, back on television, Fox will give Toyota exclusivity as the only auto advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase during several regular broadcasts of "Prison Break." Toyota already has sponsored a "Break" marathon for Fox's FX cable channel on March 19. In addition, Fox has set up a Web site featuring the Yaris-"Break" convergence, and will drive traffic to it with a co-branded print ad campaign. Prison Break airs Monday night at 8 p.m. on KTTV (Channel 11). |
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion