Toyota Named Co-Title of NASCAR NEXTEL Cup Event at Infineon Raceway.Toyota Also Named 'Official Vehicle of Infineon Raceway' SONOMA, Calif. -- Toyota Motor Sales (TMS TMS Transcranial Magnetic Stimulation (alternative medicine for depression) TMS Test Match Special (sports - cricket) TMS Texas Motor Speedway TMS Transportation Management System TMS Toyota Motor Sales ), U.S.A. and the Northern California Toyota Dealers have reached a multi-year agreement with Infineon Raceway to serve as co-title of the annual NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. event in the Sonoma Valley, beginning in 2007. The Toyota/Save Mart 350 NASCAR NEXTEL Cup Series weekend will take place, June 22-24, at Infineon Raceway, which is one of just two road courses on the 2007 NASCAR schedule. The partnership expands Toyota's NASCAR involvement -- the manufacturer will have three teams with seven cars utilizing the Toyota Camry in NEXTEL Cup competition next season and four cars in the Busch Series, as well as defending the manufacturer's championship in the Craftsman Truck Series. This marks Toyota's first title sponsorship of a NASCAR NEXTEL Cup Series event. In addition to entitlement of the 19th annual NASCAR event at the Sonoma Valley facility, Toyota will also become the "Official Vehicle of Infineon Raceway." "Toyota is looking forward to entering the NASCAR NEXTEL Cup Series in 2007 and to sponsoring the Toyota/Save Mart 350," said Greg Gollands, National NASCAR Marketing Manager for Toyota Motor Sales, U.S.A. "This partnership between the Northern California Toyota dealers and Infineon Raceway will provide the local dealers with an opportunity to enhance relationships with local race fans and customers alike, as well as to work together with the track on special events. We are looking forward to next season and to another exciting NASCAR race in Northern California." "We are thrilled to partner with a company as committed to motor sports as Toyota and the Northern California Toyota Dealers," said Frank Gullum, Vice President of Sales at Infineon Raceway. "Toyota will be a true asset in continuing Infineon Raceway's standing as a world-class motor-racing facility." Some of the elements in the four-year partnership include: -- Major marketing and promotional component in advance of the Toyota/Save Mart 350. -- Toyota will host a comprehensive, interactive display for race fans during the June event. -- Promotional rights to use the raceway name and logo. "Infineon Raceway is one of the premier motor-sports venues on the West Coast and our new partnership will enable us to showcase the all-new 2007 'Best In Class' full-size Toyota Tundra pickup and the entire lineup of Toyota vehicles," said Henry Hansel, president of the Northern California Toyota Dealer Advertising Association. Toyota will also serve as title sponsor of the raceway's annual NASCAR NEXTEL Cup Series preview show on Fox Sports Net Bay Area. The 30-minute special, which will air a minimum of six times during the month of June, has been nominated for a sports Emmy award The Sports Emmy Awards are presented by the National Academy of Television Arts and Sciences in recognition of excellence in American sports television programming, including sports-related series, live coverage of sporting events, and best sports announcers. in past years. "Toyota will be an outstanding partner for Infineon Raceway. They build terrific cars and trucks, they have an aggressive, promotion-minded dealer group and they are committed to a strong motor-sports program," said Steve Page, President and General Manager at Infineon Raceway. "We are excited about this partnership and the association with the Toyota brand." For ticket information on the Toyota/Save Mart 350, June 22-24, please call 800-870-RACE or visit www.infineonraceway.com. About Speedway Motorsports Inc. Speedway Motorsports (NYSE NYSE See: New York Stock Exchange :TRK TRK Truck TRK Tracking TRK trunk (US DoD) TRK Tyrosine Kinase Receptor TRK Tarakan, Indonesia - Tarakan (Airport Code) TRK Track/Tracker TRK Team Rocket Killers (gaming) ) is a leading marketer and promoter of motorsports entertainment in the United States. The Company owns and operates the following premiere speedways: Atlanta Motor Speedway Atlanta Motor Speedway (formerly Atlanta International Raceway) is a superspeedway in Hampton, Georgia, twenty miles (32 km) south of Atlanta. It is a 1.54-mile (2.48 km) quad-oval track with a seating capacity of over 125,000. It opened in 1960 as a 1.5 mile standard oval. , Bristol Motor Speedway Bristol Motor Speedway, originally known as Bristol International Raceway and Bristol Raceway is a NASCAR short track located in Bristol, Tennessee. It was constructed in 1960, and held its first NASCAR race on July 30, 1961. , Infineon Raceway, Las Vegas Motor Speedway Las Vegas Motor Speedway, located in Clark County, Nevada, just outside Las Vegas, is a 1,200 acre (4.9 km²) complex of four different tracks for automobile racing. The complex is owned by Speedway Motorsports, Inc., which is headquartered in Charlotte, North Carolina. , Lowe's Motor Speedway Lowe's Motor Speedway (formerly Charlotte Motor Speedway) is a speedway in Concord, North Carolina, north of Charlotte. It features a 1.5 mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield. and Texas Motor Speedway Texas Motor Speedway is a superspeedway located in the northernmost portion of the U.S. city of Fort Worth, Texas -- the portion located in Denton County, Texas. The track layout is very similar to Atlanta Motor Speedway and Lowe's Motor Speedway (formerly Charlotte Motor . The Company provides souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The Company also owns Performance Racing Network The Performance Racing Network is a radio network controlled by Speedway Motorsports, Inc.. PRN broadcasts all NASCAR-sanctioned Nextel Cup and Busch Series events held at Speedway Motorsports-controlled tracks and assists with the Indianapolis Motor Speedway Radio Network (PRN) which broadcasts syndicated motorsports programming to more than 730 radio stations nationwide including XM Satellite and NASCAR.com. For more information, visit the Company's website at www.gospeedway.com |
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